Apple highlights pregnancy care app “Poppy Seed Health”
Image Credit: Apple Inc.
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Apple highlights pregnancy care app “Poppy Seed Health”

1 min read

Simmone Taitt, the founder, and CEO of Poppy Seed Health and her App with the same name (the app also available on Google Play) are spotted in Apple’s newest press release. The app, which is described as an “on-demand health advocacy app for birthing people providing pregnancy and postpartum care,” aims to provide everyone with important healthcare information.

Taitt started her own service after trying to get medical, emotional, and mental health help during her first pregnancy.

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“Launched exclusively on the App Store in April 2021, and recently featured as an App of the Day, Poppy Seed Health provides 24/7 access to a diverse network of doulas, midwives, and nurses for birthing, postpartum, and pregnancy and infant loss support.”

“To ensure users are paired with an appropriate advocate for their particular needs, Poppy has introduced matching algorithms for where a user is in their journey, from pregnancy to postpartum. Soon, the app will match users with care providers based on preferences such as race, ethnicity, languages spoken, and LGBTQIA+ identification.”

Not only does that app help a wide range of people in need of assistance, but it also offers a free service to those who cannot afford to pay the membership price.

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“Poppy Seed Health’s emphasis on diversity is intentional. It builds a layer of accessibility into the app that Taitt and her team decided early on would be its core offering: assisting birthing people who need emotional, mental, and well-being support wherever they are in their journey.”

“It was vital to Taitt that Poppy be priced in a way that is affordable for all users, and so for each member paying the $29 monthly subscription price, the app is able to provide free access to one user who is receiving Medicaid.”

“Today, 30 percent of the people who use Poppy Seed Health are on Medicaid, and 75 percent of users visit the app’s free evidence-based library.”

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“I went from getting bit by the startup bug and loving technology, to truly building it myself. And understanding that technology is so much bigger than just the people who are actually building it. It’s the entire ecosystem coming together to make technology accessible.”

“The entire ecosystem coming together to make technology accessible,” Taitt said of her experience establishing the program.

Shubham Sawarkar

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