Apple is quietly giving developers two new ways to stay plugged into its ecosystem news: official Apple Developer accounts on bilibili and LinkedIn.

For developers in China, the bilibili presence is a pretty big deal. Apple is using the video-first platform to share WWDC sessions, code-along style videos, and other technical content in a format that feels native to bilibili’s community. That means if you’re building for iOS, macOS, visionOS, or any other Apple platform and you’re more comfortable with Chinese-language content or bilibili’s comment culture and bullet-screen “danmu,” this channel instantly becomes one of the most convenient ways to keep up with new APIs, frameworks, and best practices.

LinkedIn, meanwhile, gives Apple a more professional-facing hub for the same developer story. The Apple Developer showcase page on LinkedIn is positioned as a place to explore tools, technologies, activities, articles, and videos that help you build for the Apple ecosystem, and it sits right inside the network where many developers already manage their careers and portfolios. In practice, you can expect updates about upcoming WWDC conferences, “Meet with Apple” in-person events, and other community programs, alongside videos and posts you can share or reference directly on your profile.

This move also fits into a broader push from Apple to meet developers where they already are. On bilibili, Apple has already published dozens of developer-focused videos and attracted tens of thousands of followers within hours, signaling that the company sees real demand for localized, video-heavy technical content. On LinkedIn, the focus is less about pure code and more about the professional layer around it: showcasing what’s possible with Apple platforms, highlighting community stories, and funneling people into programs like Apple Developer Academies and Meet with Apple sessions.

For working developers, the value is pretty straightforward: following these accounts means you are less likely to miss changes that can affect your roadmap, from new OS capabilities to subtle policy and App Store guideline shifts. It also adds two more official, shareable sources you can use when convincing stakeholders, clients, or your own team to adopt new Apple technologies, since you can point directly to Apple-backed videos and posts instead of third-party explainers.