Amazon has excitedly unveiled the official dates for its highly anticipated 2023 Prime Day sale. Mark your calendars for July 11th and 12th, as these two days promise to be a shopaholic’s dream come true. With a flurry of jaw-dropping discounts, this event is set to rival, if not surpass, the Black Friday extravaganza.

The rise of Prime Day‘s popularity over the years has been nothing short of astonishing. Millions of customers anxiously await this annual shopping spree, eager to get their hands on discounted products. Notably, the success of Prime Day has spurred other major retailers, including Best Buy and Walmart, to jump on the bandwagon and offer their own sales and discounts during the same period. As a result, Prime Day has evolved into a widespread shopping phenomenon that captivates the entire online retail industry.

So, when exactly is Prime Day 2023?

Circle those dates on your calendar: July 11th and 12th. While this doesn’t deviate significantly from last year’s Prime Day, which took place on July 12th and 13th, it’s worth noting that the gaps between Prime-exclusive sales are shortening. Last year, we witnessed the introduction of the Prime Early Access sale, dubbed the “October Prime Day,” just before the frenzy of Black Friday.

What is Amazon Prime Day?

For those unfamiliar with the concept, Prime Day is an exclusive shopping event available only to Amazon Prime members. These members pay a subscription fee to enjoy a plethora of benefits, such as free two-day shipping, access to Prime Video streaming services, and much more. During Prime Day, Amazon pulls out all the stops by offering irresistible discounts, jaw-dropping deals, and exciting promotions across a wide range of product categories. From cutting-edge electronics to trendy fashion, home appliances, beauty essentials, and even toys, there’s something for everyone.

YES, you need a Prime membership

Now, you might be wondering about the cost of a Prime membership. In the United States, Amazon Prime membership is priced at $14.99 per month or $139 per year (as of June 21, 2023). However, Amazon provides a generous 30-day free trial for new members to experience the Prime benefits firsthand. Additionally, students can avail themselves of a 6-month trial and enjoy Prime at 50% off (that is just $7.49/month) once the trial period ends. So, if you’re interested in participating in Prime Day 2023, rest assured that the 30-day trial will cover you for the entire shopping event, along with any pre-event deals that may arise. And if you decide not to continue with the Prime membership, simply remember to turn off auto-renewal.

Buy a $50 Amazon Gift Card, and get a $5 credit for Prime Day

Prime members, get ready for an extra treat during Prime Day 2023. Starting from July 3rd at 12 am PDT, you’ll have the opportunity to top up $50 onto your Amazon account and receive an additional $5 for free. This enticing offer is a must-grab for those planning to indulge in the shopping extravaganza. Please note that this deal will commence on July 3rd and is not live yet, so be sure to mark your calendars and keep an eye out for it.

To qualify for the $5 promotional code, make sure you are a current Prime member, apply the offer to your account, and purchase at least $50 worth of qualifying Amazon eGift Cards in a single order at Amazon.com between July 3rd, 2023, and July 10th, 2023.

Best early deals and offers to shop now

Back to School and Off to College:

Get a head start on your back-to-school shopping with Amazon’s newly launched Back to School and Off to College shopping guides. Discover thousands of products tailored to meet the needs of parents, students, and teachers, all at wallet-friendly prices. Whether you’re seeking school essentials or dorm room decor, these guides have got you covered.

Amazon Fresh:

From June 21st through July 10th, Prime members can enjoy a 20% discount on in-store purchases of $50 or more at Amazon Fresh stores. Stock up on groceries and save big!

Buy with Prime:

From June 21st through Prime Day, U.S. Prime members can access early deals directly from brands like Briogeo Hair Care, Anker, Wyze, and Pickleball Central using Buy with Prime—a new shopping benefit designed exclusively for Prime members.

Prime Visa:

From June 29th through July 26th, Prime members who are approved for the Prime Visa card will receive a $200 Amazon Gift Card instantly. Cardmembers also earn 5% back at Amazon, Amazon Fresh, and Whole Foods Market, making their shopping experience even more rewarding.

eGift card offer:

Don’t miss this exclusive Prime member deal! From July 3rd to 10th, Amazon Gift Cards is offering a $5 credit when you purchase an eGift Card worth $50 or more. Treat yourself or surprise a loved one with this fantastic offer.

$15 Amazon Credit:

Download the Amazon Photos app, upload your first photo, and receive a $15 Amazon credit. Capture memories and earn savings at the same time. Don’t miss out—this offer is valid until 11:59 p.m. PDT on July 7th.

Prime Video and Amazon Music:

Dive into entertainment with exclusive Prime Video deals. Rent or buy selected titles at up to 50% off and enjoy discounted subscriptions to select channels. For music lovers, grab an Amazon Music Unlimited and MGM+ bundle for just 99 cents per month for three months.

Amazon Devices:

Upgrade your smart home setup with incredible savings on Amazon Devices. Save up to 55% on select Alexa-enabled devices, up to 63% off on kids’ devices, up to 66% on Ring bundles, up to 56% on eero mesh Wi-Fi systems, up to 60% on Blink Outdoor (3rd Gen), and up to 43% on select Hisense smart TVs with Fire TV built in.

Kindle Unlimited:

Prime members can enjoy three months of unlimited reading for free with Kindle Unlimited. Dive into a vast library of books and explore new literary adventures without spending a dime.

Supporting Small Businesses:

Embrace the spirit of community by shopping early deals from brands such as Madison Reed, Balanced Tiger, AllKem Beauty, and various Black-owned, women-owned, and military family-owned brands and independent artisans.