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The holiday season is fast approaching, and Amazon is here to jumpstart your gift shopping with its much-anticipated Prime Big Deal Days. This two-day extravaganza promises incredible discounts across a wide range of categories, including fashion, home goods, toys, and more. Prime members can also enjoy savings on entertainment, food delivery, and other exclusive offers. Here’s your comprehensive guide to Amazon’s holiday shopping kickoff event, exclusively for Prime members, happening from October 10th to October 11th.
What is Amazon’s Prime Big Deal Days?
Prime Big Deal Days is a 48-hour holiday shopping event that grants Prime members exclusive access to substantial discounts on seasonal deals. Some of the top brands participating in this event include Dyson, Sony, Barbie, SharkNinja, iRobot, LG, Peloton, Jabra, and Betty Buzz by Blake Lively.
When is Prime Big Deal Days and how long will the event last?
Mark your calendars because the Prime Big Deal Days event starts on October 10th and continues through October 11th.

Which countries participate in Prime Big Deal Days?
Prime Big Deal Days isn’t limited to one country; it’s a global shopping extravaganza! It kicks off on October 10th in 19 countries around the world, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK. Prime members in Japan can get in on the action from October 14th to 15th.
How can I prepare to find the best deals?
Get ready for a shopping frenzy because new deals will be dropping as frequently as every five minutes during specific times throughout the event. To snag even more exclusive offers, you can sign up for Invite-only deals on select products and receive deal notifications from Alexa.
What are the best deals available now?
Prime members don’t have to wait for the main event to start saving. Leading up to Prime Big Deal Days, there are exclusive holiday deals to explore. Additionally, Amazon is providing curated holiday shopping lists and features to help you get a head start on your gift-buying mission.
What were the most sold items during Prime Day 2023?
If you’re curious about what others were shopping for during Prime Day 2023, the top-selling deal categories included Home, Fashion, and Beauty. Some of the standout products that flew off the virtual shelves were the Fire TV Stick, LANEIGE Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner.
Do I need to be a Prime member to shop deals for Prime Big Deal Days?
Yes, you must be a Prime member to access the exciting deals during Prime Big Deal Days. If you’re not a Prime member yet, you can join Prime or start a free trial to make the most of your holiday shopping on Amazon.
What is Prime?
Prime is more than just a membership; it’s your ticket to savings, convenience, and entertainment rolled into one. With over 200 million paid Prime members in 25 countries worldwide, you gain access to Amazon’s vast selection, unbeatable value, and speedy delivery.

Amazon Prime membership
- Free delivery, award-winning TV, exclusive deals, and more
- Get your free 30-day trial of Prime. After that, Prime is just $14.99 per month (or $139 per year). Cancel anytime.
- 50% off the Prime membership for College Students and qualified Government Assistance
How do you sign up for Prime?
It is very simple. In the U.S., signing up for Prime is easy and flexible. You can become a member for $14.99 per month or $139 per year. Eligible customers can also enjoy a free 30-day trial, which includes access to Prime Video, Amazon Music, Prime Gaming, RxPass, Grubhub+, Amazon Photos, exclusive Prime deals, and more. College students can take advantage of a six-month trial of Prime Student, followed by a monthly fee of $7.49 or an annual fee of $69. Qualifying government assistance recipients can get Prime Access for just $6.99 per month. Don’t miss out on the perks of being a Prime member this holiday season!

Prime Student
- Prime Student gives students the best deals and exclusive offers, all for $7.49 per month, or $69 for the year, which is 50% off the regular price of Prime.
- New members can start a six-month trial at no cost. Cancel anytime.
- Grab unlimited photo storage and try on clothes at home before you buy.