Amazon has cut the price of its Fire TV Stick 4K Max (2nd Gen) to $44.99, down from its listed $84.99 price, bringing the streaming stick to less than $45 ahead of Prime Big Deal Days.

The current deal applies to the 16GB Fire TV Stick 4K Max (2nd Gen), Amazon’s higher-end streaming stick. The device packs 2GB of RAM, Wi-Fi 6E, Dolby Vision, HDR10+, HLG, and Dolby Atmos support, while its Alexa Voice Remote Enhanced includes dedicated power, volume, and channel controls.

At $44.99, you’re getting the same hardware Amazon identifies as its most powerful 4K streaming stick, although it’s worth remembering that this isn’t a brand-new 2026 model—the 2nd-generation Fire TV Stick 4K Max launched in 2023.

Amazon has also introduced newer Fire TV Stick models since then, including the 2025 Fire TV Stick 4K Plus and 4K Select. However, the 4K Max remains the model with 16GB of storage and Wi-Fi 6E, compared with 8GB on the 4K Plus and Select models.

The $44.99 price is especially notable because Amazon is preparing for its Prime Big Deal Days event. Amazon’s seller information confirms the event is returning in 2026, although the deal shown here is available now rather than being presented as an event-exclusive offer.

One thing to watch: the Amazon listing also shows a $50-off Amazon Visa offer, but that is separate from the $44.99 sale price and requires approval for the card. The screenshot also shows a trade-in promotion, so neither should be treated as necessary to get the advertised $44.99 price.

At $44.99, this is a straightforward price cut on Amazon’s 16GB 4K Max model, making it particularly relevant for anyone who wants extra app storage and Wi-Fi 6E without moving up to a more expensive streaming box.

Disclaimer: Prices and promotions mentioned in this article are accurate at the time of writing and are subject to change based on the retailers’ discretion. Please verify the current offer before making a purchase.