Amazon unveils its first Bluetooth-enabled Fire TV Soundbar, priced at $120

Sep 21, 2023, 7:18 PM EDT
2 mins read
Amazon unveils its first Bluetooth-enabled Fire TV soundbar, priced at $120
Image: Amazon

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In a grand reveal during its annual fall event, Amazon has expanded its Fire TV lineup with the introduction of the Fire TV Soundbar. The new device boasts Bluetooth connectivity and is being hailed as “simple to set up and compatible with all Fire TV streaming products and TVs” by Daniel Rausch, Amazon’s VP of Alexa and Fire TV.


The Fire TV Soundbar is available for purchase starting today at a reasonable price point of $119.99. This addition to the Fire TV family promises an enhanced audio experience, seamlessly integrating with Amazon’s ecosystem of streaming devices.

Rausch also took the opportunity to announce some subtle but noteworthy updates to the Fire TV line’s popular streaming sticks. The aging 4K Max model has received a boost in processing power, with a 0.2GHz upgrade, as well as an important shift from Wi-Fi 6 to Wi-Fi 6E. Furthermore, it now supports HDR, HDR10+, Dolby Atmos, and Dolby Vision, ensuring a top-tier viewing experience for users. The revamped Fire TV 4K Max is currently available for pre-order at a cost of $59.99, with shipping scheduled to commence on September 27.


The standard 4K Fire TV Stick also received a performance upgrade, along with support for 4K content and WiFi 6 connectivity. While pre-orders for this model have opened, the shipping date is yet to be confirmed, and it is priced at a slightly more budget-friendly $49.99.

To sweeten the deal for consumers, Amazon has also thrown in a bonus for those purchasing new Fire TV Sticks and TVs. Buyers will receive a complimentary six-month subscription to the MGM+ streaming service, adding extra value to their entertainment setups.


In line with Amazon’s commitment to integrating AI and large language models (LLMs) into its products, the event showcased forthcoming improvements to the Alexa voice search feature. Leveraging Amazon’s LLM technology and IMDb data, the enhanced voice search aims to understand nuanced questions about what to watch and deliver tailored recommendations. According to Rausch’s demonstration, these recommendations will be personalized to individual user profiles, providing a more personalized entertainment experience. Users can look forward to this new voice search functionality arriving via an over-the-air update later this year.

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