SharkNinja is a global product design and technology company that manufactures lifestyle products under the Shark and Ninja brands. Shark products include vacuums and hair styling tools, while Ninja offers cookware and small kitchen appliances like air fryers and beverage makers. The company sells its products online and through third-party retailers, and has recently focused on outdoor cooking appliances, such as the Ninja Woodfire Outdoor Oven and Grill. SharkNinja has also implemented AI shopping agents to assist customers.