LEGO, known for its interlocking plastic bricks, is a large toy company that fosters creativity and problem-solving in children. The company has partnered with brands like Nike and Nintendo, and is also collaborating with Pokémon for future sets. LEGO’s HR department works closely with marketing to build an engaging company culture. Kjeld Kirk Kristiansen, a third-generation owner, led the company from 1979 to 2004.