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AmazonBusinessTech

Amazon begins automatic refunds to millions following $2.5 billion “dark pattern” settlement

The historic FTC settlement with Amazon is finally paying out to eligible Prime subscribers.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
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Nov 22, 2025, 10:43 AM EST
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A cardboard Amazon shipping box with the black Amazon smile logo and a blue sticker labeled "Prime Day," placed on a blue surface against a solid blue background.
Image: Amazon
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Millions of Amazon Prime customers have begun receiving automatic refund notifications this month after the Federal Trade Commission (FTC) finalized a historic $2.5 billion settlement with the Seattle-based tech giant. The payouts, which started hitting accounts on November 12, mark the conclusion of a years-long legal battle over allegations that Amazon trapped customers in subscriptions they didn’t want and made them fight a “Trojan War” to leave.

If you are a current or former Prime member, here is the complete story of the settlement, the internal “Project Iliad” that sparked it, and how to verify if you are owed money.

The settlement

The FTC’s victory is one of the largest consumer protection settlements in Internet history. While Amazon has not admitted wrongdoing, maintaining that its executives “have always followed the law,” the company agreed to a payout structure that includes $1.5 billion in direct refunds to consumers and a $1 billion civil penalty.

  • Total settlement: $2.5 billion
  • Refund Window: Payments began Nov. 12, 2025, and will continue through Dec. 24, 2025.
  • Maximum payout: Up to $51 per customer.
  • Payment method: Automatic transfer via PayPal or Venmo; paper checks for those without these accounts.

Our settlement required Amazon to pay those people who clearly qualify without them having to do anything. So those people are getting the automatic payments.

Christopher Bissex, FTC Deputy Director of Public Affairs

Inside “Project Iliad” and the “Roach Motel”

While the refund checks are welcome news, the details revealed in the FTC’s complaint offer a rare glimpse into the machinery of modern user retention—specifically, the use of “dark patterns.”

The FTC’s investigation uncovered that for years, Amazon utilized a cancellation process internally codenamed “Project Iliad.” The name was an intentional reference to Homer’s epic poem about the long, arduous Trojan War.

According to internal documents unsealed during the legal proceedings, the goal of Project Iliad was to create friction. While signing up for Prime took just one or two clicks, cancelling it required a “labyrinthine” four-page, six-click, fifteen-option process.

The complaint detailed specific tactics used to reduce cancellation rates:

  • The “Roach Motel”: A design where it is easy to get in (sign up) but hard to get out.
  • Misdirection: Presenting customers with “warning” icons (usually yellow triangles) and confusing wording like “Keep My Benefits” vs. “Continue to Cancel,” designed to evoke a fear of loss.
  • The “unspoken cancer”: Internal emails revealed that some Amazon employees were uncomfortable with these practices, with one referring to the accidental sign-ups as an “unspoken cancer” on the business. Despite this, executives reportedly rejected changes that would clarify the process because it would hurt subscription numbers.

Following the implementation of Project Iliad, the number of successful cancellations on the platform reportedly dropped by 14%.

Are you owed money?

Not every Prime member will receive a check. The settlement is specifically targeted at users who were likely “tricked” into enrolling or prevented from cancelling.

You are likely eligible if:

  1. Timeline: You signed up for Amazon Prime between June 23, 2019, and June 23, 2025.
  2. Enrollment path: You signed up through what the FTC calls a “challenged enrollment flow” (e.g., a “single page checkout” where the Prime sign-up was not clearly distinguished from the purchase).
  3. Low usage: You used Prime benefits (like free shipping or Prime Video) no more than three times in a 12-month period.

How to claim your refund

Scenario A: You receive an email

  • Look for an official email from Amazon or the settlement administrator between now and Dec. 24, 2025.
  • The email will offer a payment via PayPal or Venmo.
  • Action required: You must “accept” the payment within 15 days of receiving the link. If you do nothing, a paper check will eventually be mailed to your address on file.

Scenario B: You don’t receive an email

  • If you believe you qualify but do not get an automatic notification by Christmas Eve, you can file a manual claim.
  • Claims open: December 24, 2025
  • Deadline: The claim period typically remains open for at least 90 days (until roughly late March 2026).
  • Official website: Claims can be submitted at www.subscriptionmembershipsettlement.com.

Scam warning: The FTC will never ask you to pay a fee to get your refund. If anyone asks for your bank password or a “processing fee” to release your funds, it is a scam.


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