Misplacing your keys or scrambling for your wallet is an all-too-familiar morning ritual. Native Union, the Paris-born accessories maker known for marrying minimalist aesthetics with real-world utility, is taking aim at that daily frustration. On July 14, 2025, the company unveiled two new Apple Find My–compatible trackers—the Find It Card and the Find It Tag—joining a growing roster of third‑party devices that plug into Apple’s vast crowdsourced locating network.

At the heart of both products lies Apple’s Find My network, a mesh of more than a billion active Apple devices worldwide that anonymously pick up Bluetooth signals and relay location data back to you. Whether you’re syncing an iPhone, AirPods, or now a slimline card or tag, that network can pinpoint an item’s whereabouts even when it’s well beyond Bluetooth range.

Find It Card

• Price & dimensions: At $39.99, the Find It Card is designed to slide into a standard wallet slot. It measures 0.067 inches (1.7mm) thick—roughly twice the thickness of a typical 0.03-inch (0.76mm) credit card—which translates into a barely noticeable bulge.
• Charging & battery life: Unlike most Find My trackers, the Find It Card sports a rechargeable battery. Pop it on any MagSafe or Qi‑compatible charger, and you’ll restore its charge in a couple of hours. Once juiced up, Native Union claims up to six months of runtime before you need to recharge—a noteworthy stretch for a wireless tracker.
• Sound & range: Inside, a miniature buzzer can emit a tone loud enough to cut through common barricades. In lab tests conducted by Native Union, the Find It Card’s alert was clearly audible at distances up to 20 meters when tucked inside a closed bag—and up to 30 meters inside a wallet. Of course, real‑world performance will vary based on noise levels, material thickness, and environmental factors.
• Attachment options: While its slim profile is optimized for wallets, a central hole lets you thread a metal key‑chain wire through the card, turning it into a backpack or keychain tag if desired.

Find It Tag

• Price & form factor: At $19.99, the Find It Tag mirrors the form of Apple’s own AirTag—round, pocket‑sized, and simple to affix. It includes an integrated loop so you can clip it to key rings, luggage zippers, pet collars, or anything else you’d normally hang an AirTag from.
• Battery & longevity: Instead of recharging, the Tag uses a user‑replaceable CR2032 coin cell. That cell should keep you powered for up to a year of tracking before you need a fresh battery.
• Alerts & features: Once paired, the Tag appears in the Find My app’s Items tab. You’ll enjoy all the usual Find My perks—Notify When Left Behind, Find Nearby with directional arrows (on U1‑equipped iPhones), Play Sound, and remote Lost Mode notifications.

Third‑party Find My trackers have proliferated in recent years, from Nomad’s credit‑card–style trackers to Kickstarter‑born smart wallets. But Native Union stakes out two clear differentiators:

1. Design‑first philosophy: Rooted in Native Union’s Parisian design heritage, both the Card and Tag feature premium materials and an understated finish that avoids the “gadgety” look of many competitors.
2. Eco‑friendly credentials: The Bridge Chronicle notes the brand’s emphasis on sustainable manufacturing and minimal‑waste packaging—a nod to environmentally conscious consumers.

By contrast, Apple’s own AirTag, while offering ultra‑wideband Precision Finding and tight iOS integration, clocks in at 8mm thick—nearly five times the Card’s thickness—and relies entirely on disposable batteries without any rechargeable option. Meanwhile, some rivals like KeySmart’s SmartCard or MagTag promise similar slim profiles but either carry steeper price tags or lack the same finish quality.

Rechargeable trackers remain relatively rare in the Find My ecosystem. Many users find the convenience of wireless charging and no ongoing battery‑replacement cost to be a game‑changer. Native Union’s six‑month claim outpaces some earlier rechargeable entrants, such as ESR’s Geo Wallet (five months per charge) or PopSci‑backed MagTag (also around five months).

Both the Find It Card and Find It Tag are available now directly from Native Union’s website in the US (USD pricing) and select regional stores worldwide. Orders typically ship within a few days, with free standard shipping offers for most markets.

Whether you’re a forgetful frequent flyer or just tired of frantically patting down your pockets, Native Union’s new trackers marry form and function in a way that few others do. And with Apple’s billion‑strong Find My network behind them, the Card and Tag could become as indispensable as the devices they help you track.