If you keep a subscription to 1Password, expect to pay more soon. The company is raising prices on March 27, 2026, with the Individual plan jumping from $35.88 to $47.88 per year and the Family plan moving from $59.88 to $71.88 per year — that’s roughly $2.99 → $3.99 per month for individuals and $4.99 → $5.99 per month for families, billed annually at the new rates when your renewal falls on or after that March date.

1Password’s message to customers is familiar: the product has grown more capable and costly to run, and the company needs to update pricing to keep investing in features and security. In its announcement, 1Password pointed to recent investments such as automatic saving of logins and payment details, enhanced Watchtower alerts, faster and more secure device setup, AI‑powered item naming, expanded recovery options, and proactive phishing prevention as reasons for the bump.

For many users, the math will be simple: a $12 annual increase isn’t dramatic on its own, but it’s a 33 percent rise for the individual plan and a similar jump for families — and it comes at a time when people are already sensitive to subscription creep. The timing matters: if your subscription renews before March 27, you’ll keep the current price for that cycle; if it renews on or after that date, the new price applies.

There’s also a regional wrinkle worth noting. In some places, notably parts of Europe, 1Password says it will automatically cancel plans if customers don’t explicitly approve the price increase. That’s a consumer-protection style requirement in action: companies sometimes need affirmative consent to change recurring charges under local rules. If you live outside the U.S., keep an eye on your inbox and your account settings so you don’t lose access unexpectedly.

The price change is happening against a shifting backdrop for password managers. Apple’s built-in Passwords app, introduced with iOS 18, is free and improving, but it’s tied to iCloud and Apple’s ecosystem — it works across Apple devices and on Windows only through iCloud for Windows, which leaves Android users and people who mix platforms with fewer options. That’s the space third‑party managers like 1Password still occupy: cross‑platform convenience, advanced sharing and recovery features, and a longer track record for power users.

If you’re weighing what to do, a few practical points are worth keeping in mind. First, check your renewal date so you know whether the new price will hit your next bill. Second, if you’re considering a switch, look at what you actually use: cross‑device sync, family sharing, secure notes, password auditing, and recovery options are the features that tend to matter most when moving between services. Third, exporting your vault is usually straightforward, but it’s worth testing the import path into any new manager before you cancel. These are small steps that make a transition less painful if you decide the new price isn’t worth it.

There’s a broader industry angle, too. Password managers have matured from niche utilities into core pieces of personal security infrastructure, and that maturation costs money: secure infrastructure, bug bounties, encryption audits, and the engineering time to build features that actually reduce risk. Companies will argue that modest price increases fund those investments; customers will judge whether the value delivered matches the new sticker price. 1Password’s announcement frames the change as necessary to keep delivering that value.

At the end of the day, this is one more example of the subscription economy’s tradeoffs: convenience, continuous updates, and cross‑platform polish come with recurring costs that can rise over time. For people who rely on 1Password across multiple operating systems, the service still offers a lot that free, platform‑locked alternatives don’t. For those who live entirely inside Apple’s ecosystem and are comfortable with iCloud, the built‑in Passwords app is an increasingly viable, cost‑free option. Either way, the March 27 date is the practical deadline to decide whether to stay, switch, or shop around.