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BusinessEntertainmentNetflixParamountStreaming

Warner Bros. Discovery tells shareholders to ignore Paramount’s richer bid

Warner Bros. Discovery calls Paramount’s $30 per share offer too risky.

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Shubham Sawarkar
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ByShubham Sawarkar
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Warner Bros. Discovery’s board has drawn a sharp line in Hollywood’s latest takeover saga: don’t be tempted by a fatter-looking cheque. In a blunt filing to shareholders this week, the directors urged investors to reject Paramount Skydance’s hostile $30-per-share all-cash tender and hold fast to the negotiated — and, the board says, more certain — combination with Netflix. The message was simple and deliberately stark: headline price alone isn’t the same thing as reliable value.

The story exploded when Paramount Skydance, led by David Ellison, surfaced with what felt like a classic Hollywood twist — an audacious, unsolicited takeover bid to buy the whole company for roughly $108 billion, including cable networks, the storied Warner Bros. Studio and HBO. That $30 number — tantalizing to many investors — belied what WBD’s directors called real questions about who would put up the money, how quickly the deal could close, and what the takeover would mean for the company’s operations and employees. The board repeatedly described the tender as “illusory” and “misleading,” and after reviewing multiple iterations of the proposal, concluded it was not in shareholders’ best interests.

There’s a clearer contrast when you line up the two offers. Netflix’s agreed transaction, announced earlier this month, values the studios and streaming business at about $82.7 billion and is the result of a negotiated deal that focuses on WBD’s creative assets — Warner’s film slate, TV production and HBO — while leaving legacy cable properties in different hands. Netflix has pitched the tie-up as a strategic merger to build on its global streaming scale while keeping the creative brands intact. By contrast, Paramount Skydance’s approach was an all-cash, full-corporate takeover, promising immediacy and simplicity in return for control of everything WBD owns. The board’s calculation: Netflix’s combination offers “superior, more certain value” once you account for execution risk, regulatory friction, and the practicalities of financing.

Money was only part of the dispute. The financing behind Paramount’s offer drew intense scrutiny from the get-go. Early versions leaned heavily on a complex arrangement that involved a revocable trust and outside backers — a structure WBD’s directors said left too many open questions. The optics of some proposed backers made the scrutiny louder. Affinity Partners, a private equity vehicle long associated in public discourse with Jared Kushner, was initially part of the financing picture; news that Affinity had stepped back amplified concerns in Washington about political entanglements and created another layer of uncertainty around regulatory review. That timing mattered: in mergers of this scale, politics and perception can be as decisive as the dollar figures.

Paramount worked to seal those gaps. In recent days, the company sought to shore up its offer with headline-grabbing guarantees and tweaks to the deal mechanics, including raising reverse termination fees and, most dramatically, securing a personal guarantee from Oracle co-founder Larry Ellison of roughly $40.4 billion to backstop equity financing. Paramount also extended its tender offer deadline, giving shareholders more time to weigh competing claims. Those moves have clearly improved the offer’s optics and market reception — shares in the parties have moved on the news — but they haven’t yet persuaded WBD’s board that the ultimate package is safer, or better, than the Netflix alternative.

The board’s public argument didn’t shy away from the human and strategic consequences of a hostile change of control. Directors warned that a full takeover could trigger aggressive restructuring, potential break-ups or asset sales, and an operating upheaval that might damage long-term franchises and the HBO brand. Opponents of the board’s stance — including some activist investors tempted by the immediate cash premium — argue that a clean $30 per share today could be more attractive than a contingent mix of cash and stock from Netflix, whose true payoff depends on post-deal performance. That argument, in turn, presses a classic corporate question: is the certainty of headline cash worth trading away potential upside and, arguably, the stewardship of the company’s creative assets?

Beyond shareholder math, the fight is a referendum on the future shape of American media. One path — the Netflix route — doubles down on vertical integration of premium studios and streaming distribution inside a single global platform. The other path — the Paramount Skydance route as pitched by its backers — looked more like a deal stitched together by financiers and dealmakers that might prize short-term returns, major cost rationalization, and potentially a different set of programming priorities. Consumer advocates and many analysts warn that either outcome could shrink the number of big, independent creative gatekeepers and accelerate consolidation that tends to concentrate decision-making and pricing power.

For now, the battlefield has shifted to shareholders. WBD’s directors have filed their formal recommendation — a legal and rhetorical anchor designed to steer votes away from the tender — but tender offers can still succeed if enough holders decide the immediate cash is preferable. If shareholders do tender en masse, the company would owe Netflix a multibillion-dollar break fee, setting up a messy and expensive crossroads with real implications for employees, franchises and the broader streaming landscape. If shareholders follow the board, Netflix’s negotiated path is likely to move forward and reshape the industry in a different image. Either way, the episode underscores how much more than sticker price matters in mega-deals: financing, politics, regulatory timelines and the cultural value of creative slates all carry real weight.

The last act — at least for now — will play out at the shareholder level and, if the fight continues, in the regulatory halls of Washington and Brussels. In the meantime, executives, deal lawyers and policy wonks are parsing the filings and guarantees for clues about who really controls the future of storied franchises like Harry Potter and Batman, and whether the next decade of media will be defined by platform consolidation or a different set of owners chasing scale. The answer will matter not just to investors but to audiences who care about where and how cinema and television are made and seen.


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