Persistent rumors suggest that Twitter, now known as X, is exploring various paid subscription options as it grapples with financial challenges. According to a recent report from Bloomberg, the company is currently testing three subscription tiers that could potentially reshape the user experience on the platform.

While specific details are limited, it appears that these subscription tiers will directly impact the frequency of ads encountered by users. The information regarding these tiers has been slowly emerging over the past week, thanks to the efforts of a developer and leaker using the handle @aaronp613, who delved into the source code of the app’s most recent iOS update.

Based on the available information, the subscription tiers are likely to include “Basic,” “Standard,” and “Plus.” Basic users would continue to see the standard amount of ads, whether they are labeled as such or not. Standard users, on the other hand, would experience a significant reduction in ads, roughly equivalent to the current benefit enjoyed by those who pay $8 per month for a verified blue checkmark. Meanwhile, Plus users would enjoy an ad-free experience, granting them unrestricted access to the content on the platform.

The pricing for these subscription tiers remains undisclosed at this time. It’s worth noting that Meta, the parent company of Facebook and Instagram, is reportedly considering a similar move in Europe, potentially charging users as much as $17 per month for an ad-free experience on its platforms.

Apart from the reduction in ads, there is currently no information available about any additional benefits or perks that might be offered to paying users. Furthermore, it remains uncertain whether these subscription tiers signify a shift toward mandatory subscriptions to use the service. With the paid basic plan seemingly retaining the current ad frequency, questions arise about what the experience for free users might entail—possibly even more ads or other changes.

It’s important to clarify that this move does not appear to be an effort to force all users to pay for the service. Instead, it seems Twitter/X is experimenting with various monetization ideas as part of its broader strategy to evolve into an all-encompassing “everything app.” The reduction in ad frequency alone may not be sufficient to persuade users to commit to a monthly subscription, so the platform is likely exploring additional incentives for each of the proposed subscription tiers.

Regarding the company’s financial situation, Bloomberg reports that CEO Linda Yaccarino recently informed bank lenders that advertisers are gradually returning to the platform, albeit with reduced budgets. In contrast, Reuters has reported a continuous decline in X’s U.S. ad revenue each month since Elon Musk’s acquisition, with the latest figures showing a 60% year-over-year decline as of August.