Mark Gurman

Mark Gurman is an American technology journalist best known as Bloomberg’s Chief Correspondent covering Apple and consumer technology. Based in Los Angeles, he authors Bloomberg’s influential “Power On” newsletter, a leading source for inside reporting on Apple’s strategy, products, and executives.

A close-up photograph of Apple Vision Pro, a mixed reality headset, displayed on a gray textured surface. The headset features a curved black front panel with a glossy finish that reflects ambient lighting. To its left lies the device's external battery pack, which has a metallic silver finish. The image is taken in what appears to be a retail or demonstration environment, with blurred store lighting visible in the background.

Apple reportedly plans cheaper Vision headset and smart glasses by 2027

Apple is preparing to enter the smart glasses market in…

A stylized illustration of an Apple Store entrance at night. The building is dark, with large windows on either side of the door. The windows are filled with a blue, wavy pattern, suggesting a night sky. The Apple logo is prominently displayed above the door.

iPhone 2027 rumored to have transparent glass design, no notch

The upcoming iOS 26 update will introduce Apple’s new Liquid…

A glowing, translucent Apple logo on a dark background. The logo is rendered in a vibrant, neon-like style with purple, blue, and orange hues.

Apple’s macOS 26 will be called Tahoe

Apple will reportedly rename its next macOS update to macOS…

The iconic rainbow Apple logo on a black background. The apple is outlined in white and filled with a rainbow pattern, with a green leaf on top.

Apple is renaming iOS, macOS, and more to match calendar years

“No more iOS 19—welcome to iOS 26.” With a shift…

A person is wearing Ray-Ban Meta glasses and a brown leather jacket over a gray hoodie. The person is holding a black garment with gold chain details. The background shows a clothing store with racks of clothes and a brick wall. The image highlights the integration of technology and fashion through the Ray-Ban Meta glasses.

Apple smart glasses could launch in 2026

Apple is reportedly preparing to launch its first smart glasses…

The image shows a person standing indoors with wearing Apple Vision Pro headset glasses and a pink shirt under a grey cardigan. The background suggests a home setting with natural light coming through a large window, and there is a dining area with chairs and a table visible.

Apple’s Vision Pro might let you scroll with just your eyes

Apple’s Vision Pro might soon feature eye-based scrolling, offering a…

Apple logo on iPhone 11

Apple developing smart glasses using modified Apple Watch chip

Apple is developing smart glasses powered by a modified Apple…

Gradient Wi-Fi icon

New iOS 19 feature could end repeating Wi-Fi logins on Apple devices

Apple is reportedly adding cross-device public Wi-Fi login syncing to…

Tim Cook stands on a stage at at Apple Park on the opening day of WWDC24.

Apple plans a mostly glass, bezel-free iPhone for its 20th anniversary

Apple is rumored to launch a radically redesigned iPhone in…

Three Apple Watch SE (2nd Generation) models displayed side by side against a white background. From left to right: Midnight aluminum case with a green braided band, Starlight aluminum case with a coral/orange band, and Silver aluminum case with a pink band. All three watches display the same stylized large numeral clock face showing 9:36. Each watch features the distinctive red dot on the Digital Crown button.

Apple’s plastic Apple Watch SE faces serious doubts

A plastic Apple Watch SE sounded perfect for kids and…

A close-up of Apple Watch Ultra 2 in black titanium.

Apple plans to add cameras to the Apple Watch by 2027

What if your Apple Watch could see? Cameras rumored for…

A 2022 Apple TV 4K and Siri Remote are shown.

Here’s when the new Apple TV 4K drops in 2025

Excited about the new Apple TV 4K? It’s due in…