Mark Gurman

Mark Gurman is an American technology journalist best known as Bloomberg’s Chief Correspondent covering Apple and consumer technology. Based in Los Angeles, he authors Bloomberg’s influential “Power On” newsletter, a leading source for inside reporting on Apple’s strategy, products, and executives.

Left side view of the 2015 12-inch MacBook.

Apple is reportedly building a cheaper MacBook — and it might run an iPhone chip

Apple could blend iPhone and Mac technology in a new…

A person wearing a green and white patterned sweater is sitting outdoors, holding a blue Apple's 7th generation iPad mini in one hand and using a Apple Pencil Pro with the other. The iPad mini rests on their knee, with the background blurred to highlight the natural setting. The stylus is poised near the screen, suggesting active interaction with the device.

Apple’s new OLED iPad mini could launch next year with a $100 price hike

OLED screens are coming to Apple's entire lineup, starting with…

A front-facing view of the Apple's M4 MacBook Pro showcasing its vibrant display. The screen features colorful, curved neon patterns in red, blue, and purple against a black background, emphasizing the device's advanced display technology. The laptop has thin bezels and a small notch at the top center.

Apple may add OLED and touchscreen to MacBook Pro in major 2026 overhaul

The 2026 MacBook Pro could be Apple’s first laptop with…

The classic Apple logo, shown in light silvery-blue, set against a black background. The logo has a clean, minimalist design featuring the iconic bitten apple silhouette with a soft, matte finish.

Apple’s new smart home display could be its priciest Alexa rival yet

Apple is said to be working on two smart home…

The Apple logo, a white silhouette of an apple with a bite taken out of it, is displayed with a rainbow colored gradient. The stem and leaf of the apple are green. The background is black.

Apple Watch hardware and software now under new leadership after major reorg

Apple is reorganizing its leadership as Jeff Williams retires, moving…

The Apple Vision Pro computer glasses are presented to customers at the Apple Store on Kurfürstendamm.

Apple’s smart glasses could debut before new Vision Pro version

Reports suggest Apple has sidelined a cheaper Vision Pro to…

Apple iPhone 17 Air Thumb 2 Blue Electric Boogaloo

Apple may bring back the old-school “bumper” for the ultra-thin iPhone 17 Air — and it makes a weirdly good amount of sense

The iPhone 17 Air may launch with a bumper case…

Apple logo

Apple developing all new Charismatic OS for smart home devices

Apple is building Charismatic OS as its long rumored homeOS…

The Apple logo, a white silhouette of an apple with a bite taken out of it, is displayed with a rainbow colored gradient. The stem and leaf of the apple are green. The background is black.

Apple developing answer engine that understands you

Apple is laying the groundwork for a ChatGPT alternative with…

A person is seated at a wooden table in a dimly lit room, interacting with Apple's 4th generation iPad Pro tablet that is propped up by a stand. The tablet displays vibrant graphics with text and images. The person wears a blue long-sleeve top and has dark hair. In the foreground, there’s a plate with an uneaten slice of cake and a fork on the table. To the right, there’s a salt shaker. In the background, another individual in orange attire appears to be in motion.

Dual front cameras coming to iPad Pro

A second selfie camera on the next iPad Pro could…

The image shows an Apple Vision Pro headset displayed prominently on a stand in a well-lit store. The headset has a sleek, modern design with a white strap and a glossy black front. The background is slightly blurred, with people and store lights visible, creating a busy and vibrant atmosphere.

Apple might launch lighter, faster Vision Pro by end of 2025

Apple’s upcoming Vision Pro 2 may feature a stronger neural…

Black and white photograph of an Apple Store at night, featuring the iconic illuminated Apple logo on a modern glass storefront. The two-story retail space shows customers and staff silhouetted inside the brightly lit interior. An escalator is visible in the foreground leading up to the store level. The architectural design features clean lines with floor-to-ceiling windows and a distinctive slatted ceiling detail. Holiday lights can be seen decorating nearby areas, creating a festive atmosphere around the modern retail environment.

Apple looks outside for AI help to fix Siri

After internal delays and leadership changes, Apple is turning to…