Mark Gurman
Mark Gurman is a tech reporter for Bloomberg with a reputation for accurate reporting on Apple‘s product plans. With over a decade of Apple coverage, his reports are closely watched for their accuracy and often set expectations for upcoming products early in the rumor cycles.
“Tim Cook’s Tim Cook,” Jeff Williams, officially exits Apple
Apple's leadership page no longer features Jeff Williams, confirming the…
Apple is reserving new OLED screens for its high-end M6 MacBook Pro models
Apple's "Pro" lineup is about to get a major, and…
Apple’s AI-powered Health+ service is reportedly coming in 2026
A new report from Bloomberg suggests Apple is staying the…
Apple Fitness+ is ‘under review’ as new bosses are set to decide its fate
Mark Gurman says Apple won't shut down Fitness+ but its…
Apple will power Siri with Google’s Gemini AI in a billion-dollar deal
Apple is reportedly taking a very un-Apple move: outsourcing a…
Apple is reportedly building a cheaper MacBook — and it might run an iPhone chip
Apple could blend iPhone and Mac technology in a new…
Apple’s new OLED iPad mini could launch next year with a $100 price hike
OLED screens are coming to Apple's entire lineup, starting with…
Apple may add OLED and touchscreen to MacBook Pro in major 2026 overhaul
The 2026 MacBook Pro could be Apple’s first laptop with…
Apple’s new smart home display could be its priciest Alexa rival yet
Apple is said to be working on two smart home…
Apple Watch hardware and software now under new leadership after major reorg
Apple is reorganizing its leadership as Jeff Williams retires, moving…
Apple’s smart glasses could debut before new Vision Pro version
Reports suggest Apple has sidelined a cheaper Vision Pro to…
Apple may bring back the old-school “bumper” for the ultra-thin iPhone 17 Air — and it makes a weirdly good amount of sense
The iPhone 17 Air may launch with a bumper case…