Mark Gurman

Mark Gurman is an American technology journalist best known as Bloomberg’s Chief Correspondent covering Apple and consumer technology. Based in Los Angeles, he authors Bloomberg’s influential “Power On” newsletter, a leading source for inside reporting on Apple’s strategy, products, and executives.

Close-up of a hand holding an iPhone showing Apple’s Home app page in the App Store, with the yellow house icon, blue Open button, and smart home interface cards visible on a dark screen.

Apple’s small home security sensor could be the brain of your smart home

Rather than another bulky camera, Apple’s J450 is rumored as…

A person is sitting on a yellow chair at a yellow table, holding a pink Apple iPad 10th generation tablet and a stylus. The person is wearing a light purple ribbed turtleneck sweater and beige pants. The background features a red wall, and there is a blue jacket placed on the table. The person appears to be focused on the tablet, possibly using it for drawing or note-taking.

Entry-level iPad 12 with A18 and Apple Intelligence still expected in 2026

Reports suggest Apple’s iPad 12 is “ready to go,” with…

Apple iPhones showcasing iOS 26 with the new Liquid Glass design, featuring translucent app icons, widgets, redesigned Messages with colorful backgrounds, updated Lock Screen notifications, and music playback interface.

Apple’s iOS 27 might finally add a system-wide Liquid Glass slider

After limiting Liquid Glass controls to Clear and Tinted, Apple…

The classic Apple logo, shown in light silvery-blue, set against a black background. The logo has a clean, minimalist design featuring the iconic bitten apple silhouette with a soft, matte finish.

iOS 27 could be the Snow Leopard of the iPhone

Instead of another design overhaul, iOS 27 is rumored to…

A front-facing view of the Apple's M4 MacBook Pro showcasing its vibrant display. The screen features colorful, curved neon patterns in red, blue, and purple against a black background, emphasizing the device's advanced display technology. The laptop has thin bezels and a small notch at the top center.

Apple’s first touchscreen MacBook Pro is finally happening

Touch comes to the MacBook Pro through an adaptive macOS…

A person with curly, red-tinted hair is sitting in a library aisle, working on a Apple's 2022 M2 MacBook Air laptop. The screen shows a presentation slide titled "CREATE WITH YOUR COMMUNITY," along with a ceramics supply website open in another window. The background includes shelves filled with books, creating a cozy, focused workspace.

Apple’s first OLED MacBook Air now tipped for 2028 launch

Apple is reportedly saving the MacBook Air’s big OLED moment…

Apple iPhone 12 (PRODUCT) RED, iPhone 12 Pro, Apple Watch Series 6 (PRODUCT) RED, and iPhone 12 mini (PRODUCT) RED.

Apple’s next iPhone Pro might go bold with a new Deep Red finish

Deep Red is tipped to join or even replace Cosmic…

Left side view of the 2015 12-inch MacBook.

Rumored budget MacBook might ship in bright yellow, green, blue and pink

Instead of plastic, this rumored budget MacBook is said to…

Light mode is shown in Apple CarPlay.

Tesla CarPlay is ready, but iOS 26 users aren’t

After years of saying no to CarPlay, Tesla is ready…

Light mode is shown in Apple CarPlay.

CarPlay is opening up to third-party AI assistants

Apple is preparing a smarter Siri while rivals join in.

The 2025 14-inch MacBook Pro is shown propped open and angled to the side.

Apple’s M5 Pro and M5 Max MacBook Pros could arrive as soon as March

With no redesign expected, Apple’s upcoming MacBook Pros are all…

An Apple Intelligence circular icon. A circular icon with interlocking shapes with glowing orange, purple, and blue edges, set against a black background.

Apple’s AI brain drain is starting to look serious

Researchers behind Apple’s foundation models are heading to Google and…