The streaming industry is becoming increasingly competitive for established leaders like Netflix and Amazon. Traditional entertainment giants are joining in with their own subscription services, including Peacock, HBO Max, Paramount Plus, and the Disney Plus/Hulu/ESPN Plus bundle. Meanwhile, Apple TV Plus is making its mark around the edges. The rise of ad-supported free platforms like Roku Channel and Pluto TV is also gaining attention, leading Plex, YouTube, and Amazon’s Freevee to try and get a slice of the market.