Sony is doubling down on its “cinema is coming home” pitch with a fresh BRAVIA Theatre soundbar lineup and two new BRAVIA TVs that basically turn your living room into a mini multiplex—without needing a giant AVR stack or a dozen cables snaking around the floor.

Big picture: Cinema without the faff

At the centre of this launch are two new soundbars—BRAVIA Theatre Bar 7 and BRAVIA Theatre Bar 5—plus optional wireless subs and rear speakers, all tuned to work as a modular ecosystem with Sony’s latest BRAVIA 3 II and BRAVIA 2 II televisions.

The idea is simple: start with a single bar under your TV, then scale your way up to full-blown Dolby Atmos and DTS:X surround with extra boxes only if and when you actually want them.

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BRAVIA Theatre soundbars: start simple, go big

BRAVIA Theatre Bar 7: one bar, nine drivers

The BRAVIA Theatre Bar 7 is Sony’s new “serious but still living-room friendly” soundbar, cramming nine speaker units into a surprisingly compact chassis, including dedicated up-firing and side-firing drivers.

It leans heavily on Sony’s 360 Spatial Sound Mapping tech to create phantom speakers around the room, so you get a wraparound sound bubble from a single bar—even before you add a sub or rears.

Key things that matter in real use:

• 360 Spatial Sound Mapping with room calibration, so it actually measures your space and adjusts the sound instead of assuming perfect demo-room conditions.
• Support for Dolby Atmos and DTS:X, which is essential if you’re streaming Atmos movies from Netflix, Disney+ or spinning UHD Blu-rays.
• IMAX Enhanced support when paired with a compatible kit, which is a nice bonus if you’re into IMAX mixes on supported platforms.​

Add-on gear like the new BRAVIA Theatre Sub 9, Sub 8 and Rear 9 speakers level it up from “big TV sound” to true home theatre, with deeper bass and discrete rear channels.

BRAVIA Theatre Bar 5: bundled sub, simpler pick

If Bar 7 is for people who want a clean, expandable bar first, the BRAVIA Theatre Bar 5 is the more straightforward 3.1-channel package that comes with its own wireless subwoofer out of the box.

​It uses Sony’s S-Force PRO Front Surround and Vertical Surround Engine plus an upmixer to fake height and surround information from regular content, so everyday TV shows and sports still feel more cinematic, not just Atmos movies.​

Shared highlights for Bar 7 and Bar 5:

• Dolby Atmos and DTS:X support for modern streaming mixes.​
• Tight integration with compatible BRAVIA TVs, including control from the TV menu and Voice Zoom 3 to pull dialogue forward when explosions get too busy.
• BRAVIA Connect app for controlling sound modes, volume and advanced settings from your phone, which is way less painful than digging through on-screen menus.

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Subs and rears: from “good TV sound” to real theatre

Sony’s also rolling out three wireless add-ons: BRAVIA Theatre Sub 9, Sub 8 and Rear 9.​

• BRAVIA Theatre Sub 9: the big boy, with dual 200mm opposing drivers that cancel out cabinet vibrations while pushing serious low-end—ideal if you actually want to feel that Marvel bass drop.​
• BRAVIA Theatre Sub 8: a more compact single 200mm driver that still digs into low frequencies but is easier to tuck into smaller rooms.​
• BRAVIA Theatre Rear 9: wireless rear speakers with 80mm up-firing units that help extend that 360 Spatial Sound effect behind you, not just in front.​

For the first time in this BRAVIA Theatre family, Sony is officially supporting dual-sub setups, so bass heads can run two wireless subs in the same room for more even low-frequency coverage.​

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New BRAVIA TVs: 3 II and 2 II

Sony isn’t just selling speakers here; it clearly wants you to think of TV plus soundbar as one coherent system. That’s where the new BRAVIA 3 II and BRAVIA 2 II come in.

BRAVIA 3 II: mid-range TV that doesn’t feel mid

BRAVIA 3 II is a mid-tier 4K LED Google TV that goes up to a massive 100 inches, positioned for people who want premium processing without jumping into the flagship Mini LED or OLED price brackets.

It’s powered by Sony’s XR Processor with XR Triluminos Pro, which means wide colour, cleaner upscaling and better handling of tricky textures and noise than the basic 4K Processor X1 found in older budget sets.

Highlights that will matter if you’re choosing a TV today:

• Dolby Vision and Dolby Atmos plus DTS:X support, so the TV’s platform is tuned for the same formats as the new soundbars.
• 4K 120Hz support and four HDMI 2.1 ports, which is honestly a big deal if you own or plan to own a PS5, Xbox Series X or fast PC for gaming.
• MotionFlow and XR Clear Image style processing, aimed at smoothing fast action without turning everything into a soap opera (though opinions will vary, as always).

Sony’s also quietly pushing accessibility: BRAVIA 3 II comes with a new Inclusive Remote Control with different button shapes, clearer spacing and a Remote Finder feature so you can trigger it when it disappears into the sofa.

BRAVIA 2 II: entry-level 4K that still feels “Sony”

The BRAVIA 2 II is the more affordable entry point, available from 43 to 75 inches, but it still tries to hang onto the “Sony picture” reputation with 4K upscaling and support for Dolby Atmos and DTS:X.

It runs Google TV with all the usual suspects—Netflix, Prime Video, Disney+ Hotstar, YouTube, Apple TV+ and more—and uses a 4K Processor X1 plus features like Dynamic Contrast Enhancer, 4K X-Reality Pro and Live Colour for punchier SDR and HDR.

Expect:

• Direct LED panel with frame dimming, 4K resolution and HDR formats including Dolby Vision, HDR10 and HLG.
• 60Hz refresh rate with HDMI 2.1 features such as ALLM and Auto HDR Tone Mapping for console gamers who don’t need 120 Hz but still care about input lag and HDR tuning.
• 20W speaker output with Dolby Audio/Atmos support, which is decent for built-in TV speakers—but still a clear nudge towards pairing it with the new BRAVIA Theatre bars.

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Pricing, availability and who this is for

Sony is rolling out the new BRAVIA Theatre soundbars and subs for pre-order from March 25, 2026, through Sony’s online store and authorised retailers, with the BRAVIA 3 II and BRAVIA 2 II TVs following on May 13, 2026, in select markets.

This lineup is clearly targeting three types of users:

• People upgrading from TV speakers who want one clean soundbar that doesn’t require an AV receiver, with the option to expand later (Bar 7/Bar 5 + BRAVIA 2 II).
• Movie and series addicts who want a big-screen LED with proper HDR and Atmos, but don’t want to go full OLED or Mini LED (BRAVIA 3 II + Bar 7 + Sub 9/Rear 9).
• Gamers who want 4K 120Hz support with minimal fuss, and a TV that plays nicely with PS5 and modern consoles out of the box.