Remember 2018? That’s when Samsung embarked on an ambitious journey: selling colossal and incredibly expensive MicroLED TVs. Their secret weapon? The Wall, a modular design that lets you build a screen as big (and expensive) as you desire.

Fast forward to today, and Samsung is offering not one, but three MicroLED TV sizes – if you have the space (and wallet) to accommodate them. These behemoths come in 89-inch, 101-inch, and jaw-dropping 114-inch options.

Now, let’s talk price. Buckle up, because even the most “affordable” option, the 89-inch model, will set you back a cool $109,999. The 101-inch bumps that price tag to $129,999, and the king of the hill, the 114-inch monster, comes in at a staggering $149,999.

So, what exactly are you getting for this kind of eye-watering sum? Samsung’s MicroLED technology utilizes microscopic LEDs that self-illuminate, eliminating the need for backlighting. This approach is similar to OLED, offering deep blacks and high contrast, but without the risk of burn-in – a common concern with OLED TVs.

Another party trick? These LEDs are assembled in bezel-less panels, allowing for a near-seamless viewing experience. This modularity is what makes The Wall so interesting – you can essentially create a customized display of practically any size, as seen in commercial spaces and, rather surprisingly, comedian Dane Cook’s house.

Samsung’s MicroLED TVs are undoubtedly impressive feats of engineering, offering a cinematic experience unlike any other. But with a price tag that could buy you a house (or several luxury cars), these TVs are clearly aimed at a very specific clientele – the ultra-wealthy or businesses looking to make a big statement.

For the rest of us? Well, maybe we’ll have to settle for our regular-sized TVs (and dream about that massive home theater setup).