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LifestyleMetaTech

Meta and Coperni drop $549 Ray-Ban smart glasses at PFW 2025

Coperni’s Fall 2025 show debuted the Ray-Ban Meta x Coperni glasses—only 3,600 made.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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- Editor-in-Chief
Mar 13, 2025, 4:37 AM EDT
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Ray-Ban Meta x Coperni Limited Edition glasses
Image: Ray-Ban / Meta / Coperni
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Picture this: Paris Fashion Week, the runway buzzing with excitement, models strutting their stuff, and all eyes on a pair of sleek, futuristic sunglasses that scream style and smarts. That’s exactly what went down this past Sunday, March 9, 2025, when French fashion house Coperni unveiled their latest collab with Meta and Ray-Ban—a limited-edition twist on the Ray-Ban Meta glasses. Dubbed the Ray-Ban Meta x Coperni glasses, this drop is a love letter to the intersection of cutting-edge tech and high-end fashion, and it’s got everyone talking.

Let’s set the scene. Coperni, known for their bold, tech-infused runway moments (remember Bella Hadid’s spray-on dress?), took over Paris Fashion Week with their Fall 2025 ready-to-wear show. The vibe? A nostalgic nod to the “digital community” of the ‘90s—think LAN parties, clunky PCs, and gamers fueled by pizza and energy drinks. It’s a quirky, geek-chic theme that feels both retro and forward-thinking, and these glasses fit right in. Only 3,600 pairs of these bad boys exist, and at $549 a pop, they’re not just eyewear—they’re a collector’s item.

They’re built on Ray-Ban’s iconic Wayfarer frame, a design that’s been cool since the ‘50s and isn’t going anywhere. But Coperni gave it a glow-up: transparent black frames, gray mirrored lenses, and their logo stamped on the arms. The result is sleek, sophisticated, and just a little bit sci-fi. It’s the kind of accessory that says, “Yeah, I’m stylish, but I’m also probably smarter than you.” And here’s the kicker—they’re not just a pretty face. These glasses pack all the techy goodness of the standard Ray-Ban Meta lineup, making them as functional as they are fashionable.

Ray-Ban Meta x Coperni Limited Edition glasses
Image: Ray-Ban / Meta / Coperni

If you’re new to the Ray-Ban Meta game, here’s the lowdown. Meta teamed up with EssilorLuxottica (Ray-Ban’s parent company) back in 2019, and they’ve been churning out smart glasses that don’t look like something out of a bad ‘80s movie. The latest generation, launched in 2023, brought better cameras, crisp audio, and a vibe that’s more “everyday cool” than “tech bro prototype.” With the Coperni edition, you get all that plus a high-fashion edge. We’re talking a 12-megapixel camera for snapping pics and videos from your POV, open-ear speakers for tunes or calls, and Meta AI baked right in. Ask it to identify a song with Shazam, translate a menu in real-time (English, Spanish, French, or Italian if you’re in the early access crew), or even remind you where you parked your car. It’s like having a personal assistant perched on your nose.

The glasses debuted on the runway, where models used them to record the show hands-free—proof they’re not just a gimmick. And they’re not the only techy twist Coperni brought to the table. They also teamed up with Bandai to drop a Tamagotchi-inspired version of their Swipe bag, because why not lean all the way into that ‘90s nostalgia? The whole collection felt like a celebration of community—specifically, the kind of quirky, human connection that defined the early internet.

This isn’t just a one-off flex for Meta. The company’s been on a mission to make smart glasses a thing—something you’d actually wear without feeling like a cyborg. Their partnership with EssilorLuxottica has already moved over 2 million pairs since 2023, according to CEO Francesco Milleri, and they’re aiming for 10 million annually by 2026. Mark Zuckerberg’s even bolder, telling investors he wants 5 to 10 million of the next-gen glasses sold. And with moves like this Coperni collab, it’s clear they’re not just targeting tech nerds—they’re gunning for the fashion crowd too.

The timing’s no accident either. Paris Fashion Week gave them the perfect stage to flex, and the limited run (sales kicked off March 10 via Meta, Ray-Ban, and Coperni’s websites) adds that exclusivity hype. At $549, they’re pricier than the standard Ray-Ban Meta glasses (which start at $299), but that’s the cost of couture, right? Plus, each pair’s individually numbered—etched right on the temple—so you’re basically buying a piece of wearable art.

  • Ray-Ban Meta x Coperni Limited Edition glasses
  • Ray-Ban Meta x Coperni Limited Edition glasses
  • Ray-Ban Meta x Coperni Limited Edition glasses
  • Ray-Ban Meta x Coperni Limited Edition glasses
  • Ray-Ban Meta x Coperni Limited Edition glasses
  • Ray-Ban Meta x Coperni Limited Edition glasses
  • Ray-Ban Meta x Coperni Limited Edition glasses

This collab isn’t just about looking good (though it nails that). It’s a sign of where wearables are headed. Meta’s been doubling down on smart glasses since their metaverse dreams hit a speed bump, and they’re not alone. Qualcomm’s cooking up mixed-reality glasses with Samsung and Google, while Apple’s still tinkering with its $3,499 Vision Pro. But Meta’s got an edge here: partnering with Ray-Ban means their glasses don’t scream “gadget”—they blend in. Add a fashion house like Coperni, and suddenly they’re not just functional; they’re aspirational.

For Coperni, it’s business as usual. The brand’s built a rep for blending tech and luxury—think their viral spray-on dress or that Swipe Bag Air that’s 99% air (and only 35 grams). Teaming up with Meta feels like a natural next step, especially for a label that’s all about pushing boundaries. As The Business of Fashion noted, this is Meta’s first fashion-branded collab, and it’s a smart play to “trickle down” from high fashion to the mainstream.

Zoom out, and you’ll see Meta’s got bigger plans brewing. A leaked 2023 roadmap hinted at Ray-Ban glasses with a viewfinder display coming in 2025, and their Orion AR glasses are slated for 2027. The Coperni edition might not have a heads-up display (yet), but it’s a stepping stone—a way to get people comfy with smart glasses before the really wild stuff drops. And with EssilorLuxottica locked in through 2030, expect more drops like this, maybe even with brands like Oakley or Persol next time.

For now, the Ray-Ban Meta x Coperni glasses are stealing the spotlight. They’ve got the star power too—rappers Ice Spice and Tokischa, plus singer Theodora, were front-row at the show, soaking in the vibes. Whether you’re a fashion fiend, a tech geek, or just someone who likes cool shades, these are worth a look. But act fast—3,600 pairs won’t last long.


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