Pinterest is going ahead with a range of surprises in an effort to attract more users and retrieve the following it lost due to competition with other platforms. It now allows users to download and share published Idea Pins on other apps such as Facebook and Instagram after the launch of its $20 million Creator Rewards US fund and the introduction of AdWords options.

The native publication format will be downloaded as a watermarked video with all of the Idea Pin pages patched together, according to Pinterest. After that, there will be an end card with the creator’s name and username on it. Here’s how:

Users can start sharing their Idea Pins by selecting the “FBStories” or “IG Stories” icon from the share menu. The app will take users to Facebook or Instagram with the story creation flow open and the watermarked Idea Pin video copied in once they select the platform you wish to share the file to. They can then update and share the Idea Pin.

Instagram, on the other hand, stated that the new function will allow users to share content to other platforms such as Snapchat and TikTok. The same procedure applies here, with users being able to download and upload the watermarked Idea Pin content. While the sharing function looks to be a great method for Pinterest content creators to reach audiences on other platforms, there is a chance that the content will be pushed down in the feeds due to the watermark.

Regardless, Pinterest continues to promote its concept in the hopes of showing how “different” content creation is on its platform.

Pinterest in the blog post stated, “Idea Pins are a multi-page canvas to share unique ideas, tutorials, passions with others. They last forever, and are a way for creators to grow an audience on Pinterest. In Pinterest’s “Watch” tab Pinners find a full-screen feed of Idea Pins to scroll through and engage with fresh content from brands and creators, so Idea Pins continue to be discoverable by everyone.”

“Creators on Pinterest are tastemakers. Pinterest is an environment that’s deliberately engineered to feel more positive – where people get inspired and bring a creator’s ideas to life. That means more actionable engagement, instead of vanity metrics. Ideas are discoverable instead of disappearing in a chronological feed.”