Netflix has announced a new “universe” based on the popular Korean drama Squid Game. Ted Sarandos, Netflix’s co-CEO and chief content officer, told analysts that the streaming service is preparing another season of Squid Game, among other things.

“The Squid Game universe has just begun,” Sarandos said, adding that he expects revenue to come from places other than the series, such as live experiences and franchised video games.

With over 1.6 billion hours streamed by fans, the show is Netflix’s most-watched show to date. According to Bloomberg, the first season cost the streaming service slightly over $21 million (€18.5 million) and had an “effect value” of $891 million.