Mozilla, the company behind the popular Firefox web browser, is introducing a new paid subscription service called Mozilla Monitor Plus aimed at helping people remove their personal information from data brokers.

For $8.99 per month under an annual subscription, Mozilla claims it will automatically scan over 190 sites where data brokers store and sell information gathered from various online sources. When it finds your personal details like name, home address, browsing history, or even sensitive information like criminal records, Mozilla says it will automatically request removal on your behalf.

Mozilla is partnering with a company called Onerep to perform these scans and takedown requests. While requests typically take 7-14 days to be processed, Mozilla admits that sometimes information can’t be fully removed. In those cases, it pledges to keep trying and provide instructions for users to request removal themselves.

The free version of Mozilla’s existing Monitor service will continue offering a one-time scan and removal request. But Plus builds on that with continual monthly scans of data broker sites and expanded dark web monitoring.

Over the past few years, Mozilla has introduced several privacy-focused offerings including a VPN service and email alias manager. But its reputation as a mission-driven, open-source non-profit subsidiary of the Mozilla Foundation could give it an edge over other identity protection services, which aren’t always transparent or trustworthy.

Online data brokers are largely unregulated, compiling details as intimate as browsing habits, hobbies, kids’ school districts, and more. They then sell that data, frequently without direct consent. This can expose people to identity theft, discrimination, stalking, and other issues.

While data removal services are increasingly common, awareness remains low. Mozilla is hoping Monitor Plus will provide a trustworthy option while increasing public understanding of data brokers.

Mozilla Monitor Plus is available now starting at $8.99 per month. The free version of Mozilla Monitor also remains available, providing more limited scanning and removal tools. As public scrutiny of data collection ramps up, services like these could help people take back control of their digital footprints.