Microsoft‘s acquisition of Activision Blizzard, the known publisher behind popular franchises such as Call of Duty, World of Warcraft, Overwatch, Spyro, Hearthstone, and Diablo, has made waves in the gaming industry. With the completion of this deal, Activision Blizzard will see a significant boost in its value, estimated to be an impressive $68.7 billion.
This move marks Microsoft’s most significant foray into the gaming sector, positioning the company as a formidable player and positioning itself as the third-largest gaming company by revenue, trailing only Tencent and Sony. As reported by The Verge, the acquisition is slated to be finalized in the fiscal year 2023.
Upon the completion of the acquisition, Microsoft intends to integrate numerous games from Activision’s expansive portfolio into its popular Xbox Game Pass. This means that gamers can expect titles such as Warcraft, Diablo, Overwatch, Call of Duty, and even Candy Crush to be made available to Xbox Game Pass subscribers.
Related: Xbox Game Pass vs. Buying games individually: Which is better?
Phil Spencer, Microsoft’s CEO of gaming, expressed his enthusiasm for the merger in a press release, stating, “Upon close, we will offer as many Activision Blizzard games as we can within Xbox Game Pass and PC Game Pass, both new titles and games from Activision Blizzard’s incredible catalog.” This commitment to providing an extensive library of games demonstrates Microsoft’s dedication to enhancing the gaming experience for its users.
In its ongoing efforts to expand the membership base of Xbox Game Pass, which currently boasts an impressive 25 million subscribers, Microsoft has been actively acquiring various game development studios. This strategic approach allows the company to offer a diverse range of high-quality content to its subscribers, further solidifying its position in the gaming market.
Satya Nadella, the CEO of Microsoft, emphasized the company’s commitment to fostering a new era of gaming that prioritizes players and creators, while also promoting safety, inclusivity, and accessibility. This acquisition is a clear indication of Microsoft’s dedication to revolutionizing the gaming landscape and providing gamers with immersive experiences that cater to their diverse interests.
As the gaming industry continues to evolve, Microsoft’s acquisition of Activision Blizzard positions the company as a formidable force, set to deliver an unparalleled gaming experience to its loyal user base. With the addition of Activision Blizzard’s iconic titles to the Xbox Game Pass, Microsoft solidifies its presence and raises the bar for what gamers can expect from the future of gaming.
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