Mark Zuckerberg seems intent on trying out a variety of different personas as of late. The Meta CEO has shape-shifted over the years from a young tech entrepreneur clad in a hoodie to a buff martial arts enthusiast. And in the wake of a contentious congressional hearing last week during which Zuckerberg apologized for the negative impacts of social media on some teens, the billionaire appears to be unveiling yet another iteration of himself: Relatable Zuck.

Relatable Zuck is just like you and me – despite running one of the biggest tech giants in the world, he happily uses a jerry-rigged laptop stand consisting of a stack of books. Zuckerberg showcased this decidedly low-tech desk setup in a post on Sunday commemorating the 20th anniversary of Facebook‘s launch. The post included photos of Zuck at his desk over the years, demonstrating that while he may be richer, fitter, and sport a better tan these days, some things remain the same.

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A glimpse of the rest of his desk seems to confirm that this billionaire loves to stay hydrated, with an array of beverage options within arm’s reach. His workspace also betrays a lack of organization – multiple pairs of glasses litter the desktop, indicating that Zuckerberg shares the messy tendencies of other great minds like Steve Jobs and Albert Einstein. We do spy some clever product placement, however, with an Oculus headset (now known as Meta Quest) prominently positioned in the foreground.

Relatable Zuck is the latest of Zuckerberg’s personas. Last year, he unveiled Shredded Zuck – a buff, martial arts aficionado who won medals in his first jiu-jitsu tournament. Zuckerberg picked up mixed martial arts during lockdowns and has become so enamored with it that Meta listed his passion for “high risk activities” like combat sports as a potential risk factor in its latest annual report. But Zuckerberg appears nonplussed by the dangers, boldly stating “High risk = high reward” in response.

So while Congress and critics take aim, Zuckerberg will be sitting at his makeshift desk, headphones on, drinking lots of water – a relatable billionaire unfazed by the snark. For now, the stack of books perfectly symbolizes Zuckerberg’s back-to-basics persona. But if things get tough, perhaps we’ll see the re-emergence of Shredded Zuck.

This story was originally published on February 5, 2024, at 4:00 am ET.