Livestreaming on Instagram just got a whole lot more intimate. The social media platform is introducing a brand new feature: Live broadcasts for close friends. This update allows users to share live videos with a select group of followers, creating a more personal and private experience.

Previously, live broadcasts were open to all followers on a public account, or just your approved followers on a private account. This approach catered well to influencers and celebrities seeking to reach a broad audience, or fan accounts sharing concert footage.

The new “Close Friends on Live” feature completely flips the script. Imagine a giant FaceTime call instead of a public event. With this update, users can broadcast live exclusively to their curated “Close Friends” list. This curated group allows users to share content with a select group they feel comfortable with, fostering a more intimate and relaxed atmosphere.

But what exactly can you do with this new feature? The possibilities are as endless as your imagination. Here are a few examples to get you started:

• Influencers can share exclusive content: Want to showcase your latest fashion finds without the pressure of mass appeal? “Close Friends on Live” allows influencers to host live “hauls” or “get ready with me” sessions with a smaller, more supportive audience.
• Get your study group together (virtually): Need to brainstorm for an upcoming exam? This feature allows you to create a live study session with a select group of classmates, fostering focused collaboration.

The update offers more than just solo streaming. Up to three additional accounts can join the live broadcast and co-host alongside the original user. This opens the door for interviews, discussions, or even just hanging out with a small group of friends online.

The rollout for “Close Friends on Live” is currently underway globally. This means you might not have access to the feature just yet. But fret not, it’ll be available to everyone soon enough. So get ready to curate your Close Friends list and get ready to live stream in a whole new way!