There are a few ways to make a living-room screen feel small these days: buy an OLED so thin it feels like window dressing, or buy something that refuses to be polite about its size. At CES 2026, Hisense chose the latter. The company pulled back the curtain on the XR10, a far-throw “Laser TV” projector built to burn through ambient light and scale up to an almost absurd home-theater size — the marketing copy lists 65 inches to 300 inches — while leaning on a set of engineering choices meant to shout “serious cinema” rather than “gently better TV.”

On paper, the XR10 reads like a spec-sheet fever dream: a pure RGB TriChroma laser engine, an LPU 3.0 digital laser chipset, and a peak brightness rating of 6,000 ANSI lumens. That level of output is normally the preserve of high-end commercial or semi-professional projectors, not a living-room lifestyle kit, and it’s what allows Hisense to advertise usable images at sizes most consumer TVs won’t attempt. If you want a projection surface that turns a wall into a cinema curtain, this is the hardware that makes the idea plausible outside of a windowless screening room.

Driving that much light into a relatively compact chassis creates obvious headaches. Brightness alone doesn’t sell a picture — contrast, black levels and color fidelity do — and the XR10 addresses those with a mix of optical and mechanical engineering. Hisense pairs the laser engine with a 16-element, all-glass IRIS lens assembly and quotes a 6,000:1 native contrast ratio. The company is careful to use the word “native” here, a useful reminder that some manufacturers inflate numbers with aggressive dynamic dimming; Hisense’s emphasis is that the box should deliver steadier, less theatrical contrast tricks when watching movies. The projector also promises expanded coverage of the BT.2020 color space — the sort of claim that, if true in practice, would put it ahead of most consumer TVs when it comes to raw color gamut.

One headline feature that actually changes the conversation about high-brightness home projectors is the cooling system. Hisense says the XR10 uses an internal, fully sealed liquid (water) cooling system — a microchannel arrangement tucked into the chassis — and markets it as an industry first for a consumer Laser TV. The rationale is obvious: moving 6,000 lumens worth of laser light through optics generates heat, and traditional high-RPM fans are audible and unpleasant during quiet movie scenes. Liquid cooling is a way to reduce fan duty cycles and keep the projector whisper-quiet during long sessions. Hisense even leans into the design, offering a translucent outer shell that makes the cooling hardware part of the product’s visual identity.

Projectors have other Achilles’ heels: laser speckle and geometry. Hisense says it has a speckle suppression system that brings artifact rates down to single-digit percentages, and it pairs the optical package with an AI-driven sensing array — four cameras plus dual time-of-flight sensors — that performs automatic keystone and side-projection correction, reportedly up to ±15 degrees without throwing away resolution. That combination is meant to make the XR10 more forgiving during real-world installs: short of a dedicated projection booth, most homes impose constraints on placement, and the company’s toolkit is about reducing the tradeoffs between neat placement and image quality.

If you’re wondering where this sits against big TVs and even other projectors, the XR10 illustrates two competing philosophies. A 300-inch projected image is about scale and spectacle: it turns a living room into a screening room, useful for sports, crowd-scale movies, and anyone who wants immersion as a feature. But projectors remain different beasts from emissive displays. Even very bright projectors tend to struggle with absolute black levels compared with OLEDs, and speckle, room reflections, and screen choice still matter a lot. Hisense’s marketing leans hard on color volume and contrast claims, but those will need lab tests and side-by-side viewing to quantify how the XR10’s real-world performance stacks up against high-end TVs and rival laser projectors.

Hisense frames the XR10 as the flagship of its CES 2026 laser push — a continuation of a strategy it’s been iterating since its first TriChroma Laser TV — and it’s pairing the XR10 with a more conventional ultra-short-throw sibling, the PX4-PRO. The PX4-PRO is a 4K UST model rated at around 3,500 ANSI lumens, capable of up to 200 inches, and carrying an IMAX Enhanced badge for compatible content. Hisense hasn’t revealed MSRP or a firm ship date for the XR10; the company says pricing and availability will be announced closer to launch and will show the hardware at its CES booth in early January.