If you thought the TV market’s escalation had peaked at 77 or 85 inches, Hisense just politely disagreed. The Chinese manufacturer has quietly put one of the largest and most technically ambitious consumer sets you can buy on the open market: the 116-inch Hisense 116UX, a 4K “TriChroma” RGB-MiniLED television that’s shipping through select national retailers — including Best Buy — with a list price in the high five-figures. A slightly more modest 100-inch sibling, the 100UX, sits $10,000 below it, giving buyers who crave scale a cheaper (if still very expensive) option.

At first glance, this is a story about size. But the real news lives behind the panel. Traditional MiniLED TVs improved LCD performance by packing the backlight with thousands of tiny white or blue LEDs and local dimming zones to better control contrast. Hisense’s TriChroma—or RGB-MiniLED—takes the same idea one step further: instead of using white (or blue + quantum-dot) LEDs and trying to tune the color at the pixel layer, the backlight itself contains individually controlled red, green and blue LEDs. That lets the backlight produce purer colors and reduces the burden on the LCD layer to “recreate” saturated hues. Hisense says this approach brings dramatically better color fidelity and vividness compared with conventional MiniLED designs.

Why care? Because color volume and gamut coverage matter for HDR and for filmmakers who want accurate color when studios grade material to wide standards. Hisense claims the TriChroma units can reproduce up to 95% of the BT.2020 color space — a professional-grade target that, if true in real viewing conditions, puts RGB-MiniLED well ahead of most consumer LCD alternatives.

Hisense lists the 116UX at a lofty $29,999 (the number that has circulated in press materials), and the 100UX at $19,999. Retailers aren’t always dialing the same number: Best Buy’s product listings have shown differing prices since launch, including promotional markdowns that reduce the theoretical MSRP to the mid-$20k range for the 116-inch model. That’s important because at these price points retailers routinely test discounts and financing to make the headline figure less intimidating. For the shopper that means you may see significant variance between the sticker price and what you actually pay at checkout.

If you’re doing the math: yes, this is ultra-premium territory. This is not a living-room upgrade for the casually curious. These TVs are aimed at deep-pocketed enthusiasts, early adoptors of bleeding-edge display tech, boutique home-theater installs and commercial use cases where “wow factor” and absolute scale matter.

Beyond color, one headline grabbing claim is sheer luminance. Hisense’s 116UX hits HDR highlights above anything typically measured in consumer panels — figures in the 4,000–5,000 nit ballpark have been reported. That combination of volume of color and near-projector brightness is what makes the 116UX read less like a conventional LCD TV and more like a hybrid display: daylight-capable HDR highlights with saturated color and strong contrast. In other words, it’s built to scream “premium” in rooms with lots of light — and to crush specs on paper.

Hisense’s move arrives in the middle of another surge: Samsung this week unveiled its Micro RGB technology — a micro-scale RGB LED backlight that, by Samsung’s account, reaches 100% of the BT.2020 color space and is being positioned as a new ultra-premium standard for very large screens. Samsung’s approach uses sub-100-micrometer RGB LEDs and pairs them with AI image processing and anti-glare treatments, and the company has been explicit about its ambition to take the technology global in a range of sizes. The result: two major players, two slightly different technical routes toward the same goal — better color and higher brightness than traditional MiniLED. That competition will matter for late-2025 pricing and availability as both companies roll product into more markets.

Who should actually consider buying one?

Short answer: very few people. Long answer: consider four profiles.

1. Home theater flagships — boutique integrators and customers building a cinema-grade room where a 116-inch screen is the centerpiece.
2. Early adopters / display obsessives — people who collect the latest in display tech and can justify the price for bragging rights and real measured performance.
3. Commercial and creative installations — galleries, experiential venues and some professional grading suites may find large, bright, color-accurate panels useful.
4. Anyone with an extra $25–30k and a big wall — this is a luxury purchase. You also need to consider installation, structural mounting, room acoustics and the fact that at these sizes the viewing distance, seating layout and room light control suddenly matter a lot.

If you want “value,” the 100-inch model is numerically cheaper but still very expensive. If you want spectacle, the 116-inch is hard to beat short of spending into MicroLED or direct-view LED walls.