Google is quietly turning Translate into something more than a quick dictionary and a camera-for-menus tool. In a beta rollout this week, the company introduced an AI-powered “Practice” mode inside the Google Translate app that generates personalized lessons on the fly — and a beefed-up live-translation experience that lets two people carry on a back-and-forth conversation even if they don’t share a language. The pitch is simple: if millions of people open Translate to get a phrase or check pronunciation, why not let the app teach them over time?
What “Practice” actually does
Tap the new Practice button and Translate asks two straightforward things: your current level and what you want to do with the language. You can pick from presets — everyday chitchat, workplace conversations, talking with a host family while studying abroad — or write your own short goal. Then Google’s Gemini models generate a short, scenario-based lesson tailored to that aim: short dialogues, listening exercises where you tap words you recognise, and opportunities to speak to the app and get feedback. The exercises also track daily progress so the app can nudge you along like a casual coach.
If that sounds an awful lot like Duolingo, that’s the point. Google isn’t hiding the similarity: both services adapt to skill level and push bite-sized repetition. But Translate is trying a different tack — it’s not a gamified, course-first product but an on-demand tutor embedded inside a translation tool a lot of people already use. That gives it a huge distribution advantage: millions of Translate users who open the app to check a phrase could be nudged into a five-minute practice session without ever installing a separate app.
The limits — for now
Google is starting small. The initial beta only supports English speakers learning Spanish and French, and it also supports Spanish, French, and Portuguese speakers learning English. That’s a narrow set compared with Duolingo’s hundreds of pairings, but Google says the company will expand both lesson types and language support over time. The company framed the launch as an experiment rather than a wholesale challenge to language apps — but an experiment with obvious strategic upside.
The tech under the hood (yes, Gemini)
Google is using its Gemini family of models to generate the custom lessons and to power the new live-translation pipeline. The models create short dialogues and exercise prompts tuned to the level and scenario you enter, and they also produce the speech and transcript for live conversations. That’s the practical payoff of combining large language and speech models: tiny, on-demand lesson plans without a human curriculum designer writing every script.
Live translation: a real conversation, not just captions
The new Live Translate capability goes beyond “you say this, I say that.” Open the Live Translate interface, choose two languages, and Translate provides an AI-generated transcription and spoken translation for each side — effectively enabling rapid back-and-forth dialogue with audio and on-screen text. Google says the feature handles harder real-world audio (like noisy airports and cafes) better thanks to improvements in its speech models. Right now, Live Translate is available in the U.S., India, and Mexico and supports more than 70 languages, including Arabic, Hindi, Korean, Spanish and Tamil.
One detail that stood out: unlike a feature Google demoed for the Pixel 10 — which can try to render the translated speech in the speaker’s own voice — the Translate app’s live audio does not attempt to mimic your voice. Google product manager Matt Sheets told reporters the company is “experimenting with different options there,” which suggests voice-cloning might arrive later but isn’t part of this first wave. The cautious rollout and explicit “we’re experimenting” phrasing point to a company trying to balance capability with privacy and user expectations.
Why this matters (and why it might worry Duolingo)
There are two simple business realities here. First, Google Translate is already installed on millions of phones and used by people in situations where they’re suddenly motivated to learn a phrase — airports, cafes, classrooms. Adding a practice mode inserts Google directly into the “I want to learn” funnel without any extra acquisition work. Second, Gemini-powered dialogue generation lets Google produce huge volumes of customized micro-lessons cheaply and quickly — a textbook advantage over smaller language-app startups. That combination makes Translate a plausible competitor for casual learners who value convenience over a full curriculum.
For Duolingo, the threat is real but not immediate: Translate’s practice mode currently lacks the structured long-form curriculum, streak mechanics, social features, and paid tiers that define Duolingo’s business model. But if Google expands the feature set, offers richer progress tracking, or bundles premium features into Google One, the calculus could change. The bigger picture is this: AI is collapsing the line between translators and tutors, and whoever owns the default translation surface could become an on-ramp to language learning at scale.
Privacy and fidelity questions
As with any feature that records speech and generates new audio, users will reasonably ask who sees the transcripts and how long Google keeps voice data. Google’s announcement emphasizes on-device and privacy-protective engineering where possible, but the company didn’t publish a full retention and data-use playbook alongside the launch. That leaves some unanswered questions about whether lesson interactions will feed back into model training or personalization, and how voice-mimic experiments will be governed. Expect privacy-focused reporting and user scrutiny as the beta expands.
The bottom line
Google isn’t declaring war on language apps — it’s iterating on a familiar idea: use AI to make commonly used utilities more helpful. By turning Translate into a lightweight tutor and beefing up live conversation features, Google is betting that convenience and distribution will win a lot of casual learners. For serious students pursuing certificates or structured progression, Duolingo and classroom courses still matter. But for travelers, exchange students, and anyone who wants to get conversational fast, Translate just became a much better companion.
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