Google is experimenting with a new feature that could change how we access recipes through its search results. This feature, called “Quick View,” allows users to see full recipes—complete with ingredients, photos, and step-by-step instructions—without leaving the search results page. Imagine searching for “chocolate chip cookie recipe” or the “pesto recipe” and getting everything you need right there, with a button click, instead of visiting a blog.

This test, which is still in an early phase, involves a select group of recipe creators like Love and Lemons and Preppy Kitchen. Google says it’s part of an effort to provide valuable content to users quickly while also benefiting creators by driving value to the web ecosystem. However, it’s worth noting that this might have some recipe bloggers concerned, as it could reduce website traffic that they rely on.

Historically, recipe blogs have had to fill their pages with SEO-optimized content to attract Google’s attention, which can sometimes lead to lengthy intros or unrelated text. Now, with Google pulling entire recipes into its search results, it raises the question: why visit the blog at all when the recipe is right there?

This shift fits into a larger trend for Google, which aims to keep users within its platform. Just like its AI-driven overviews for broader searches, this “Quick View” feature minimizes the need for users to click through multiple search results.

It’ll be interesting to see how this develops, especially for recipe bloggers who may feel that Google is cutting into their traffic by showcasing their content upfront.