Google’s Pixel 10 launch event is just under a month away, but instead of fighting the rumor mill, the company has decided to lean right into it: Google’s Store website is now hosting an official video teaser that gives us our first real look at the base Pixel 10—and it matches the “leaked” renders almost beat for beat.

It all started earlier this week when Android Headlines published what appeared to be “official” renders of the upcoming Pixel 10. These high‑resolution images confirmed that the new phone will, for the first time on the non‑Pro model, swap in a third rear camera—a telephoto sensor—alongside the primary and ultrawide shooters. Hours later, Google quietly updated its Pixel 10 landing page with a looped video showing the phone rotating against a simple white background. It’s the exact same design story: the same flatter profile, the familiar horizontal camera bar now sporting three lenses, and a new grayish‑blue (dubbed Frost) finish that replaces last year’s more muted tones.

This isn’t an unprecedented move. Almost exactly one year ago, Google got tired of bad‑quality spy shots of the Pixel 9 Pro circulating online and pre‑emptively posted its own clean teaser images. The strategy worked: by the time the official “Made by Google” event rolled around, everyone already knew what the phone looked like—and the conversation shifted from design gossip to features, pricing, and availability. It looks like Google has decided to make a habit of it.

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For Google, the logic is simple. Leaks and blurry “hands‑on” shots can sometimes generate buzz, but they also distort expectations and sow confusion. By posting perfect, officially sanctioned visuals, Google kills the wild speculation, controls the narrative, and keeps the focus on details that actually matter—like camera performance, software features, and battery life.

Beyond the extra lens, though, the Pixel 10 is less of a radical redesign and more of an incremental refresh. According to today’s official teaser and corroborating leaks, the primary and ultrawide sensors may actually be stepped down to match the Pixel 9a’s components—another tactic to preserve clear differentiation between the base model and its Pro siblings. In practice, that likely means subtle changes to low‑light performance or dynamic range, but Google’s image‑processing magic should keep everyday shots looking great.

The Frost color is the standout: a soft, muted gray‑blue that catches the light without screaming for attention. Leaked renders also suggest Indigo (deep blue), Obsidian (black), and a very on‑brand Limoncello yellow will round out the palette. If you want to stand out, Limoncello is your pick; if you just want a little flair, Frost strikes a nice balance between fresh and understated.

Google’s video gives us roughly 15 seconds of 360° spins, panning slowly from close‑up details of the camera bar to full‑body shots of the handset. There’s no voiceover, no onscreen text beyond “Coming August 20,” and absolutely zero mention of specs. It’s pure design porn, meant to whet your appetite without spoiling anything beyond the look.

But it does raise a question: with design leaks rendered moot, what will Google have left to surprise us at the Made by Google event on August 20? Rumors point to its next Tensor G5 chip built on TSMC’s 3nm process for modest speed and efficiency gains, plus software tricks in areas like real‑time translation and astrophotography. We’re also expecting updates to the Pixel Watch line, new earbuds, and maybe a dust‑proof foldable that’s been floating around in whispers.

Don’t expect any more official previews until we get closer to August 20. Google’s next tease might be feature highlights—battery life claims, AI camera modes, or new fitness metrics on the Pixel Watch. Whatever form it takes, we’ll be watching, because after today’s lesson in “if you can’t beat ’em, join ’em,” it’s clear that Google is determined to keep the conversation on its own terms. Mark your calendars, set your reminders, and get ready for what’s shaping up to be one of the cleanest, leak‑proof phone launches in recent memory.