Google has introduced a new feature that streamlines the process of sharing ad previews for Performance Max campaigns, making it easier for advertisers to collaborate and gather feedback. With the addition of the “Share Ad Preview” button, advertisers can now generate a shareable link that allows anyone, even those without a Google Ads account, to view and evaluate the various asset combinations used in their Performance Max campaigns.

The feature was first spotted by Hana Kobzová, a digital marketing professional, who shared the news on the social media platform X (formerly Twitter). “Create and share a preview link of your ad’s asset combinations. No Google Ads access needed to see the preview,” she wrote, highlighting the convenience of the new functionality.

Kobzová credited Scott Carruthers, another industry expert, for initially bringing attention to this update on LinkedIn. In his post, Carruthers expressed enthusiasm for the new addition, stating, “I love this update – as it should make it much easier to get client buy-in on Performance Max, but should also allow you to troubleshoot any potential issues that may arise in the different combinations available.”

Carruthers provided step-by-step instructions for accessing the “Share Ad Preview” feature, guiding advertisers to click on the ellipsis (three dots) in the top right corner of any asset group within their Performance Max campaign. From there, they can select “Preview Ads” and then “Share” to generate a shareable URL that can be sent to anyone, regardless of whether they have access to the Google Ads account or not.

The ability to share ad previews without requiring recipients to have a Google Ads account addresses a long-standing pain point for advertisers. Previously, sharing ad previews with clients, stakeholders, or team members who lacked access to the advertising account was a cumbersome process, often involving screen captures or lengthy explanations. With the new “Share Ad Preview” feature, advertisers can streamline the review and approval process, ensuring that all parties involved can easily visualize and provide feedback on the ad asset combinations.

Kobzová further shared screenshots and additional details about the new feature on the PPC News Feed blog, providing a comprehensive resource for advertisers looking to take advantage of this time-saving update.