FUJIFILM has announced the launch of its latest instant camera, the FUJIFILM INSTAX mini 12, which is set to hit the market on March 16th and will be available for $79.95/£79.99. The new camera is the latest addition to FUJIFILM’s highly successful INSTAX mini range and comes with a host of new features and design updates, making it an ideal choice for photography enthusiasts of all levels.

The INSTAX mini 12 builds on the success of its predecessor, the INSTAX mini 11, which was highly acclaimed for its ease of use, compact design, and excellent image quality. While the new camera retains most of the design elements of the mini 11, it comes with several upgrades that are worth noting.

One of the most significant updates is the lens structure. Users can now enter the Close-Up mode by twisting the lens, making it more intuitive to zoom in and capture stunning close-up shots. Additionally, turning the camera on and off is now easier, with clearly labeled on and off settings on the lens.

The flash has also been improved, with automatic flash control that optimizes image quality in bright and low light environments. While the flash cannot be turned off, this feature ensures that users get the best possible results in any lighting conditions.

In terms of design, the INSTAX mini 12 is more rectangular than its predecessor, with a more comfortable grip that makes it easier to hold and use for extended periods. The new mint green colorway is a welcome change from the black color of the mini 11 and will undoubtedly appeal to younger audiences.

In addition to the camera, FUJIFILM has also announced the launch of a new free downloadable INSTAX UP! smartphone app. This app allows users to scan, import, organize, and store their pictures digitally, regardless of which Instax print or camera they own. This feature makes it incredibly convenient for users to access their photos on the go and share them with friends and family.

The FUJIFILM INSTAX mini 12 is an excellent upgrade to an already exceptional instant camera. It’s packed with new features and design updates that make it more intuitive, comfortable, and enjoyable to use.