Get ready, streaming fans—there’s an exciting new bundle hitting the market soon. Disney and Warner Bros. Discovery have announced a collaboration to bring together Disney Plus, Hulu, and Max (formerly HBO Max) into one irresistible package, slated to launch in the US this summer.
This upcoming bundle will cater to different preferences, offering both ad-supported and ad-free viewing options. However, the big question on everyone’s mind—how much will it cost?—remains unanswered for now. According to statements from Disney and Warner Bros. Discovery, more details regarding pricing and features will be unveiled in the “coming months.” Once launched, interested viewers can purchase the bundle directly from the websites of Disney Plus, Hulu, or Max.
As if that’s not enough, this fall will see ESPN, another Disney-owned entity, join forces with Warner Bros. Discovery and Fox to deliver a live sports streaming service.
The timing of this bundle’s arrival is strategic, reflecting the evolving landscape of the streaming industry. Companies are now shifting their focus from acquiring subscribers to maximizing revenue. Just this week, Disney announced that Disney Plus and Hulu have collectively turned a profit of $47 million—a significant milestone.
Disney’s president of direct-to-consumer, Joe Earley, expressed enthusiasm about the upcoming bundle, stating, “On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value.”
Meanwhile, Warner Bros. Discovery is poised to release its earnings report on Thursday, with rumors circulating about potential layoffs and a looming price increase, as reported by Bloomberg.
With the cost of streaming services on the rise, bundled offerings like this one could become increasingly attractive to consumers looking to save money. Beyond Disney’s anticipated package, Max and Netflix have also teamed up to offer a budget-friendly bundle through Verizon.
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