Disney is reportedly planning to introduce always-on channels to its Disney Plus streaming service, according to a report from The Information. The channels, which are said to be similar to those found on free ad-supported streaming services like Pluto or Tubi, would feature continuous programming dedicated to Star Wars and Marvel shows.

The new channels would offer viewers a more traditional TV-like experience, with the content automatically playing without the need to select a specific show or movie. The lineup of channels could also include stations dedicated to Disney’s classic animated films and Pixar movies. While viewers would need a Disney Plus subscription to access the channels, they would still contain ads, much like traditional television.

Disney has not yet provided any details on when the new channels might launch, however, the move aligns with Disney’s goal of keeping viewers engaged with its Disney Plus app, which now includes a tile for Hulu.

The move towards always-on channels reflects the growing popularity of free ad-supported streaming TV (FAST) services. According to a report from Bloomberg, viewers are spending more time watching the Fox-owned Tubi compared to Peacock, Max, and Paramount Plus. The appeal of FAST services is that they offer a more casual viewing experience, allowing viewers to tune in to a random show without having to worry about following a complex narrative.

Amazon also offers always-on channels within Prime Video through its FAST service Freevee. Unlike Disney’s reported plans, anyone can watch Freevee without a subscription through the service’s dedicated app. The cableification of streaming is likely to become a broader trend in the future, as Disney also plans to launch a streaming-only version of ESPN along with a live sports streaming package with Warner Bros. Discovery and Fox.