Monégasque racing prodigy Charles Leclerc isn’t just a champion on the Formula 1 track. Fresh off his victory at his home Grand Prix in Monaco, Leclerc has secured a new partnership with Bang & Olufsen, the Danish luxury audio company.
This exciting collaboration marks Leclerc as Bang & Olufsen’s new Global Brand Ambassador. The partnership kicks off with a sleek campaign featuring the Ferrari driver alongside two of B&O’s most popular products: the Beosound A5 Portable Bluetooth Speaker and the Beoplay EX Wireless Bluetooth Earphones.
As part of this dynamic partnership, Bang & Olufsen and Leclerc are teaming up to release a limited-edition product, though details remain under wraps for now.
The Beosound A5, Bang & Olufsen’s signature portable speaker, is a perfect example of the brand’s philosophy: marrying elegance with powerful sound. This particular model comes in a stylish “Nordic Weave” colorway, housing B&O’s renowned audio technology within a chic and compact package crafted from oak wood and aluminum. Inside, drivers strategically positioned throughout the speaker deliver a captivating 360-degree sound experience. The long-lasting battery boasts up to 12 hours of playtime on a single charge, keeping the party going wherever you roam.
Leclerc is also seen sporting B&O’s Beoplay EX earbuds in the campaign. These sleek buds promise “soul-stirring sound” thanks to their finely tuned acoustics and snug fit, ensuring a clear and detailed listening experience.

For those seeking an escape from the hustle and bustle, the Beoplay EX features advanced noise cancellation technology, allowing you to focus solely on the music. Crystal-clear communication is also a breeze with the earbuds’ six built-in microphones. A single charge offers a generous 20 hours of battery life, and the Beoplay EX are even rated IP57 for water resistance, making them perfect for any adventure.
While Leclerc is undoubtedly a force to be reckoned with on the F1 circuit, his talents extend beyond the racetrack. The Monégasque driver is also a budding musician, composing and recording his own music on the piano. This passion for music, coupled with his appreciation for high performance, makes the Bang & Olufsen collaboration a natural fit.
“I’ve been a longtime fan of Bang & Olufsen and use their products every day,” Leclerc shared in an official release. “The brand delivers a clarity and warmth of sound that allows me to truly disconnect from the racing world and connect with the artist on a deeper level. That’s what makes this partnership so perfect.”
Leclerc goes on to explain, “Precision and performance are paramount in my professional life, and sound plays a vital role in that aspect as well. The cars I drive are marvels of engineering, and the sounds they produce inform the split-second decisions I need to make on the track. This heightened awareness of sound has trained my ear to listen differently, making exceptional sound quality even more important in my life.”
This partnership with Leclerc extends Bang & Olufsen’s exciting involvement in Formula 1, having already established a successful collaboration with Scuderia Ferrari HP. The brand’s logo will continue to grace the Scuderia Ferrari HP F1 car, and both entities plan to continue working closely to create immersive sound experiences, both trackside and within Bang & Olufsen stores worldwide.
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