Looking to upgrade your home theater experience but don’t want to wait for the shopping frenzy of Prime Day? Sony might have the answer with a surprise discount on one of its 2023 TVs.

While Amazon Prime Day lands in July, you can grab a steal on the Sony BRAVIA XR X90L right now. This impressive TV comes in various sizes, and right now the 65-inch model is marked down $100 to $1,200 on Amazon. That’s a significant saving, especially considering the quality you’re getting for the price.

There’s an even bigger discount on the larger 75-inch model, which is currently priced at $1,700, a cool $200 markdown. It’s important to note that at the time of writing, these deals seem exclusive to the 65-inch and 75-inch models, with no discounts currently available on the 55, 85, or 98-inch versions.

Why consider the Sony BRAVIA XR X90L?

Released in 2023, the X90L sits comfortably in Sony’s mid-range TV lineup. This doesn’t mean you’re sacrificing quality – it offers a fantastic combination of features and performance for the price tag. Let’s face it, TVs aren’t exactly impulse purchases, especially when you’re looking at a larger screen size. If you’ve been thinking about transforming your movie nights or taking your gaming to the next level, this Sony TV deal is definitely worth considering.

The X90L boasts impressive features, particularly when you consider the price point. It utilizes a standard LED backlight with local dimming technology, which allows for excellent brightness for an LED TV. Sony has equipped this TV with their Cognitive Processor XR, alongside their new Clear Image XR tech. This combination delivers high-quality images with natural colors and a wide contrast range, even when you’re upscaling lower-resolution content.

Gamers, rejoice! This TV caters to you as well. It supports 4K resolution at a smooth 120Hz refresh rate, along with Dolby Vision gaming – a winning combination for a truly immersive experience.

Sony PlayStation users will find themselves particularly happy with this TV. It features auto HDR tone mapping and Auto Genre picture mode that automatically activate when a PS5 is connected. This essentially means you get a superior gaming experience with minimal setup required – the TV does the work for you!

Overall, the Sony BRAVIA XR X90L presents itself as a compelling option for those seeking a feature-rich TV without breaking the bank. With the current discounts on the 65-inch and 75-inch models, this might just be the perfect time to snag a fantastic TV before Prime Day arrives.

Disclaimer: Prices and promotions mentioned in this article are accurate at the time of writing and are subject to change based on the retailers’ discretion. Please verify the current offer before making a purchase.