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Atari teams up with Nubeo for a one-of-a-kind Asteroids watch

By celebrating a legacy that spans decades, Atari’s limited edition Asteroids watch not only keeps time—it keeps history alive.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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Feb 3, 2025, 6:40 AM EST
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Atari Asteroids watch in nova nightfall, created in collaboration with watchmaker Nubeo
Image: Atari
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In a celebration of both retro gaming history and cutting-edge horology, Atari has unveiled a one-of-a-kind timepiece that pays tribute to its iconic 1979 classic, Asteroids. This isn’t your typical wristwatch—it’s a functional piece of art that brings a beloved video game to life, literally letting time fly by with orbiting spaceships.

In the world of video games, few titles have captured the imagination quite like Asteroids. Debuting in 1979, the game challenged players to navigate through a field of drifting space debris while keeping an ever-watchful eye out for pesky UFOs that could earn extra points. Fast forward 45 years, and that same sense of playful cosmic adventure is now embodied in a limited-edition watch. Developed in collaboration with renowned watchmaker Nubeo—the same creative force behind the Space Invaders-inspired collection—the new Asteroids watch is as much a nod to nostalgia as it is a leap into modern design.

The limited run consists of five distinct styles, each marked by a uniquely colored band. The choices—nebula blue, plasma pumpkin, supernova red, nova nightfall, and celestial citrine—offer aficionados a chance to own a piece of wearable history, limited to just 125 pieces per style. With prices set at a discounted $499 (down from an original $1,650), these watches are quickly becoming a collector’s dream. Whether you’re ordering from Nubeo’s website or Atari’s online store, the scarcity of each model means that collectors need to act fast.

Atari Asteroids watch in nova nightfall, created in collaboration with watchmaker Nubeo
Image: Atari

At the heart of the Asteroids watch is a sophisticated Japanese automatic movement powering three spinning discs. These aren’t ordinary dials. The two larger discs, rotating at varying speeds, represent asteroids drifting through the cosmic expanse, with orbiting UFOs doubling as the hour and minute hands—no numerical markers required. Instead, the passage of time is elegantly conveyed by the movement of these celestial bodies.

The smallest of the discs is where nostalgia truly takes center stage. Here, the iconic triangular spaceship from the original game serves as the second hand, a clever and whimsical tribute to the classic arcade era. Every element on the watch face is printed using glow-in-the-dark “Swiss Super-LumiNova” pigments, ensuring that even when the lights go out, the spirit of Asteroids continues to shine. Protected beneath a durable sapphire lens and encased in robust stainless steel, this timepiece isn’t just a collector’s item—it’s built to withstand the rigors of daily life and even recreational diving, boasting an impressive water resistance of 21 ATM and a secure screw-down crown.

For gamers and collectors alike, Atari has long stood as a symbol of innovation and cultural impact. From the Atari Video Computer System (VCS) that debuted in 1977 to the golden era of arcade games, the company has consistently pushed the boundaries of entertainment. This new Asteroids watch is a fitting tribute to that legacy. Its design elements even echo the aesthetics of the Atari VCS, with the watch’s protective case interior reminiscent of the classic console—a subtle detail that fans are sure to appreciate.

Atari Asteroids watch in nova nightfall, created in collaboration with watchmaker Nubeo
Image: Atari

Beyond its technical prowess, the watch is a storytelling piece. It invites its wearer to not only keep track of time but also to relish in the rich history of early video gaming. In an era where digital experiences dominate, the tangible connection to a bygone era of arcade excitement is a refreshing reminder of how far entertainment has come.

Collectibles have always held a special place in the hearts of enthusiasts, and the limited edition nature of the Asteroids watch only amplifies its allure. With each style capped at 125 pieces, owning one is akin to possessing a rare artifact from the dawn of video gaming. The partnership between Atari and Nubeo melds the best of both worlds—technological sophistication and artistic homage—creating a timepiece that transcends the typical watch.

The decision to set the price at $499, a significant reduction from its original $1,650 valuation, makes this piece of wearable art more accessible while still retaining its exclusivity. Whether you’re a die-hard gamer, a horology buff, or someone who appreciates the marriage of design and technology, the Asteroids watch is an investment in style, history, and innovation.

In a market saturated with digital gadgets and smartwatches, Atari’s Asteroids timepiece reminds us that sometimes, the best innovations come from looking back. It’s not just about telling time—it’s about reliving an era where creativity knew no bounds, where a simple arcade game could spark a cultural phenomenon that still resonates today.

As collectors scramble to secure one of these limited pieces of history, the Asteroids watch stands as a testament to the enduring influence of Atari and the timeless appeal of classic video games. It’s a conversation starter, a fashion statement, and a functional work of art—all wrapped around your wrist.


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