For years, all-in-one liquid coolers have promised clean builds and lower temps, then ruined the vibe the moment you reached for zip ties. There was always that awkward bundle of pump cables snaking across your motherboard, plus extra leads for RGB, fan power, and maybe a little display that needed its own USB header. ASUS’s new ROG Strix LC IV series is the first serious attempt to rip that mess out of the equation, and it does it in a surprisingly straightforward way: the cooler and motherboard just talk to each other through metal contact pads, so you don’t plug anything into the pump at all.
The star of the show is something ASUS calls AIO Q-Connector, and the idea is almost annoyingly simple. Near the copper cold plate, the LC IV pump housing hides a small module with pogo-pin style contacts; when you bolt the cooler down on a compatible ASUS X870E-series motherboard, those pins press into a matching pad on the board. Through those pads, the board feeds power and control for the pump, the ARGB lighting, and—on the higher-end models—the built-in LCD, so your usual bundle of PWM, RGB, and USB cables basically vanishes. Even the radiator fans don’t get their own visible leads; PWM and lighting signals ride through a cable that’s tucked inside the tube sleeving and then into an integrated triple-fan frame.

There is a catch, of course: to get the full “no cables on the pump, no fan spaghetti” experience, you need one of ASUS’s new AM5 boards that actually support AIO Q-Connector. Right now, that list includes the ROG Crosshair X870E Glacial and Dark Hero, plus ROG Strix X870E-E Gaming WiFi7 Neo and X870E-A Gaming WiFi7 Neo, all very much pitched at the kind of builder who cares what the back of the motherboard tray looks like. If you’re not ready to jump to a new platform—or just don’t want to lock into ASUS motherboards—the LC IV series doesn’t punish you; the pump supports a modular wiring setup where you can plug in standard cables and treat it like a normal AIO on AM5, AM4, LGA 1700, or Intel’s upcoming LGA 1851. You lose the magic trick, but you keep the cooler.
ASUS is clearly designing this around the way people actually build cases in 2026. Bottom‑to‑top airflow and top‑mounted radiators are almost default now, so you don’t always need a long loop of tubing curling around your RAM and GPU. The lineup reflects that: the ROG Strix SLC IV 360 ARGB LCD variant uses shorter tubes explicitly to avoid that dangling hose look when you’re mounting a 360mm radiator in the top of your chassis. If you’re working with a more traditional layout or a front‑mounted radiator, you can just grab one of the standard‑length models and build like you always have.
The radiator side gets its own redesign, too. Instead of three individual fans you have to align and screw down one by one, the LC IV coolers ship with an all‑in‑one triple‑fan assembly that’s already bolted to the 360mm radiator. That sounds like a small quality-of-life tweak until you remember what it’s like trying to thread fan screws through the roof of a cramped case while balancing a radiator with one hand. Because ASUS owns that whole front fascia, it also leaned into the aesthetics: Aura Fan Edge lighting runs across the visible edge of the fan frame, giving you a continuous RGB strip that can sync with the rest of your build via Aura Sync rather than just three individual fan hubs glowing in isolation.

On the spec sheet, there are six models to choose from, but it breaks down into three basic ideas. At the top, you’ve got two LCD options: the ROG Strix SLC IV 360 ARGB LCD and the ROG Strix LC IV 360 ARGB LCD, each available in black or white and each fronted by a 5.08‑inch square IPS panel at 720 x 720 resolution. That screen can show system stats, GIFs, custom stills, or ASUS’s own animations, all managed through the company’s software stack and the lighter-weight InfoHub app. Below that sits the ROG Strix LC IV 360 ARGB, which skips the screen in favor of a lit ROG logo on the pump, but keeps the integrated ARGB fans and overall design for builders who care more about thermals and budget than a dashboard on the CPU block. All of them come in both black and white, so it’s easy to match a stealthy Crosshair build or an all‑white glass box.
What ASUS is really betting on here is that cable management has become part of the hobby, not just a chore. PC builders spend real money on daisy‑chain fans, slim cables, and accessories that exist purely to hide wiring, because a mid‑tower with tempered glass on three sides leaves nowhere for ugliness to go. By moving all the cooler‑to‑motherboard communication into a set of contact pads, AIO Q-Connector essentially treats the cooler like another on‑board component—almost like dropping RAM or an M.2 SSD into place—rather than an external accessory that needs to be wired up by hand. That’s a big shift from the usual “more cables, more headers, more USB” trend you’ve seen as coolers piled on LCDs, RGB, and embedded controllers over the past few years.

There are, naturally, questions that only long‑term testing will answer: how well those pogo pins hold up after repeated remounts, what happens if dust or thermal paste gets somewhere it shouldn’t, and whether this proprietary connector becomes an ecosystem lock‑in or a genuine mini‑standard across future ASUS boards. But ASUS is backing these coolers with a 6‑year warranty, which is a confident stance for a moving‑parts product that sits at the literal hot center of your system. It helps that the overall LC platform is mature, too; the LC III series already pushed on pump efficiency and fan performance, and the LC IV line layers this cableless experience and aesthetic tweaks on top of that foundation.
If you’re already deep in the ROG ecosystem—or eyeing an upgrade to Ryzen 9000 and an X870E board—this is the kind of cooler that could significantly simplify your next build. Mount the bracket, drop the block onto the socket, tighten the screws, and you’re basically done; there’s no separate hunt for CPU_FAN, AIO_PUMP, USB headers, or hidden RGB plugs snaked behind the motherboard tray. For everyone else, the LC IV series is still a high‑end 360mm AIO with integrated ARGB fans, a big, clean LCD option, and support for current and next‑gen Intel and AMD sockets—it just also doubles as a preview of where cooler and motherboard integration might be headed over the next hardware cycle.
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