By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

GadgetBond

  • Latest
  • How-to
  • Tech
    • AI
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Add GadgetBond as a preferred source to see more of our stories on Google.
Font ResizerAa
GadgetBondGadgetBond
  • Latest
  • Tech
  • AI
  • Deals
  • How-to
  • Apps
  • Mobile
  • Gaming
  • Streaming
  • Transportation
Search
  • Latest
  • Deals
  • How-to
  • Tech
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • AI
    • Anthropic
    • ChatGPT
    • ChatGPT Atlas
    • Gemini AI (formerly Bard)
    • Google DeepMind
    • Grok AI
    • Meta AI
    • Microsoft Copilot
    • OpenAI
    • Perplexity
    • xAI
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Follow US
AppleComputingiPadMacTech

Apple exec explains why iPad and Mac aren’t rivals

Apple doesn't see the iPad Pro and Mac as rivals, but as complementary devices designed for different needs, according to a top marketing executive.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
Follow:
- Editor-in-Chief
May 14, 2024, 5:23 AM EDT
Share
We may get a commission from retail offers. Learn more
Apple Senior Director of Mac Hardware Product Marketing, Tom Boger, speaks during an Apple special event at the Howard Gilman Opera House at the Brooklyn Academy of Music before the start of an Apple event in New York, New York, USA, 30 October 2018. The event follows soon after a major Apple iPhone product launch in September 2018.
Image: Apple
SHARE

In a recent exclusive interview with Apple‘s vice president of iPad and Mac marketing, Tom Boger, The Wall Street Journal‘s Joanna Stern delved into the dynamics between Apple’s popular devices, particularly exploring how the iPad Pro compares to the MacBook. Boger’s insights shed light on Apple’s strategic vision, emphasizing the idea that iPads and Macs are not competitors but rather complementary tools in the tech arsenal.

Boger made it clear from the outset: “We don’t see them as competing devices. We see them as complementary devices.” This philosophy underscores Apple’s approach to the iPad as a touch-centric platform and the Mac as a system built for traditional mouse-and-keyboard interaction—a viewpoint Apple has consistently championed.

Exploring the potential convergence of these platforms, Stern probed Boger about the feasibility of running Mac applications on the iPad or integrating touch screens into Macs. Boger’s response emphasized the distinct roles of macOS and iPadOS, suggesting that each platform serves distinct computing paradigms.

According to Boger, a substantial number of Apple users adopt both devices, leveraging the iPad to extend their Mac workflows seamlessly using Continuity features. This approach underscores Apple’s vision of a unified ecosystem where devices harmoniously enhance productivity and creativity.

When asked about the possibility of a touch-capable Mac, Boger kept the door open: “Oh, I can’t say we never change our mind,” he hinted, leaving room for future innovation.

Stern’s firsthand experience during her review reinforced the unique strengths of each device. The iPad Pro excelled in portability, touch interaction, and cutting-edge 5G connectivity—features absent in the Mac lineup. Conversely, the MacBook outshone in diverse port options, software capabilities for multitasking, extended battery life, and robust multi-display support.

Stern’s trial of switching from a MacBook to an iPad underscores the evolving role of these devices. While the iPad excels in mobility and innovation, the Mac remains a powerhouse for productivity and versatility. Apple’s approach suggests not a battle for dominance but a strategic collaboration to cater to diverse user needs across different computing scenarios.


Discover more from GadgetBond

Subscribe to get the latest posts sent to your email.

Topic:iPad ProMacBookMacBook AirTablet
Most Popular

Amazon Prime still offers free trials in 2026 — if you know where to look

What is Amazon Prime Video and how does it work for cord-cutters

Stop rebooting: grab 35% off Parallels Desktop and run Windows on your Mac the easy way

Google Doodle stitches up a shamrock logo for St. Patrick’s Day 2026

iOS 27 could be the Snow Leopard of the iPhone

Also Read
Bright abstract background in soft orange, pink, and yellow gradients with two rounded white buttons centered, labeled “5.4 mini” and “5.4 nano” in gray text, representing OpenAI’s small GPT-5.4 models.

OpenAI launches GPT-5.4 mini and nano for faster, cheaper AI

An illustration of a lone person sitting at a desk with a laptop on a surreal, softly lit landscape under a starry night sky, with sweeping teal and gold bands across the sky and the white text “comet enterprise” prominently centered in the middle.

Perplexity unveils Comet Enterprise with granular admin and security controls

Wide banner showing the Perplexity logo and text on the left and the NVIDIA logo on the right against a dark background, above a stylized green landscape made of mossy hills overlaid with glowing white data points.

Perplexity enters NVIDIA Nemotron Coalition as a founding partner

Minimal diagram showing ten labeled cognitive abilities arranged in a circle around the words “Cognitive Abilities,” including perception, generation, attention, learning, memory, reasoning, metacognition, executive functions, problem solving, and social cognition, each with a small blue icon.

Google DeepMind maps a new way to score AI systems on the road to AGI

Bright lime‑green and black Nike Powerbeats Pro 2 wireless workout earbuds with over‑ear hooks are shown floating in front of their open charging case, which features a speckled Volt pattern on the base and the “JUST DO IT.” slogan inside the lid.

Special-edition Nike Powerbeats Pro 2 land with Volt design and ANC

Centered FIFA World Cup 2026 logo on a black background, featuring the golden World Cup trophy inside a bold white “26” with the word “FIFA” below and “World Cup 2026” in white text.

YouTube is now a preferred platform for the FIFA World Cup 2026

Black background graphic with the word “colab” in bold orange lowercase letters on the left, an orange heart emoji in the center, and the white Model Context Protocol logo with the text “Model Context Protocol” on the right.

Google’s Colab MCP server lets any AI agent run your notebooks

Mobile screenshot showing two Amazon app checkout screens side by side on an orange background, with the left phone displaying a cart containing Huggies Size 3 Little Snugglers diapers for 23.17 dollars and options to proceed to checkout, change quantity, delete, or save for later, and the right phone showing delivery choices highlighting a paid “Arriving in 1 hour” option for 9.99 dollars, a “In 3 hours” option for 4.99 dollars, and a free Same-Day delivery window later in the day.

Amazon launches ultra-fast 1-hour and 3-hour delivery in more US cities

Company Info
  • Homepage
  • Support my work
  • Latest stories
  • Company updates
  • GDB Recommends
  • Daily newsletters
  • About us
  • Contact us
  • Write for us
  • Editorial guidelines
Legal
  • Privacy Policy
  • Cookies Policy
  • Terms & Conditions
  • DMCA
  • Disclaimer
  • Accessibility Policy
  • Security Policy
  • Do Not Sell or Share My Personal Information
Socials
Follow US

Disclosure: We love the products we feature and hope you’ll love them too. If you purchase through a link on our site, we may receive compensation at no additional cost to you. Read our ethics statement. Please note that pricing and availability are subject to change.

Copyright © 2026 GadgetBond. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | Do Not Sell/Share My Personal Information.