Apple Event

Apple Inc. holds press conferences to announce new products, upgrades, and redesigns, attracting a large audience in both traditional and online media. The events are kept secret to generate interest and are streamed live on Apple’s website and YouTube channel. The “Apple Events (video)” podcast offers video replays of most Apple events since 2007.

Apple iPhone Air lineup shown in four colors — black, silver, gold, and light blue — highlighting its slim design and single rear camera.

Where to preorder the iPhone 17 lineup including the slim new iPhone Air

Apple’s 2025 iPhone lineup including the slim iPhone Air and…

A dark background graphic showing Apple’s N1 networking chip with the Apple logo and the label “N1” in silver lettering.

iPhone 17 comes with Apple-designed N1 chip for Wi-Fi 7 and Bluetooth 6

The new iPhone 17, iPhone 17 Pro, Pro Max, and…

Apple iPhone 17 Pro

iPhone 17 Pro debuts with full‑width camera plateau and massive battery

Apple raises the bar with the iPhone 17 Pro, offering its biggest…

Five Apple iPhone 17 devices arranged in a row showing different color options. From left to right: a light purple iPhone with dual rear cameras, a light blue iPhone with dual rear cameras, a black iPhone displaying a white and gray abstract wallpaper, a white/silver iPhone with the same wallpaper, and a light green iPhone with a green version of the abstract wallpaper. All phones are shown at an angled perspective highlighting their sleek design and distinctive camera systems.

Apple unveils iPhone 17 with bigger 6.3-inch 120Hz display and no Plus model

The iPhone 17 brings Pro‑level display tech, a powerful A19 processor,…

Side profile view of an ultra-thin Apple iPhone Air being held between fingers, showcasing its remarkably slim design with visible volume and power buttons along the metallic edge against a clean white background.

Apple unveils iPhone Air, the thinnest iPhone ever at just 5.6mm

Apple’s thinnest iPhone ever, the iPhone Air, arrives with a…

Apple Watch Series 11 in rose gold with a white sport band against a light background. The watch displays a vibrant abstract screensaver featuring flowing purple, pink, and orange gradient shapes on its black screen. The side view shows the digital crown and side button on the rose gold aluminum case.

Apple Watch Series 11 debuts with 5G, stronger glass, and slimmest design yet

With 5G connectivity, twice‑as‑tough glass, and background blood pressure monitoring,…

Three Apple Watch SE 3 devices displaying different health and fitness features. The left watch has a dark gray sport band and shows a Sleep Score of 84 marked as 'High' for Mar 31 - Apr 1. The center watch has a bright yellow sport band and displays the Activity rings interface with colorful progress rings for Move, Exercise, and Stand goals. The right watch has a purple sport loop band and shows the Heart Rate app with a current reading of 68 BPM and a previous reading of 75 BPM from 2 minutes ago, displayed with a red heart icon on a dark red background.

Affordable Apple Watch SE 3 adds always-on display for the first time

The 2025 Apple Watch SE 3 brings flagship upgrades like…

Apple Watch Ultra 3 with a titanium case and bright green sport band displayed against a black background. The watch shows a specialized outdoor watch face with the time 10:09, location 'WEST MARINA', and various outdoor activity indicators including compass bearing (NW), elevation (443 FT), and other navigational elements. The display features green accent colors throughout the interface, including GPS coordinates, satellite connectivity icons, and workout indicators. The rugged design emphasizes the watch's outdoor and adventure-focused capabilities.

Apple Watch Ultra 3 adds 5G, satellite connectivity, and longer battery life

The Apple Watch Ultra 3 packs a bigger edge-to-edge display,…

Apple AirPods Pro 3 wireless earbuds in white, showing two earbuds floating above their white charging case against a light gray background. The earbuds feature the signature stem design with black speaker grilles, while the charging case displays a small LED indicator light.

AirPods Pro 3 launches with heart rate sensor, live translation, and better ANC

The new AirPods Pro 3 offers twice the noise cancellation,…

Apple’s official September 2025 event artwork featuring a glowing, heat-map style Apple logo in vibrant blue, yellow, red, and orange gradients on a black background, with the tagline 'Awe dropping.' displayed below.

How to watch Apple’s “Awe dropping” iPhone 17 launch event live today

Apple’s September keynote goes live today, unveiling the iPhone 17…

A group of people is gathered at a public or social event. The background shows a busy environment with several individuals, some engaged in conversation. The setting includes modern architecture and greenery, suggesting an indoor space with natural elements. In the foreground, Apple CEO Tim Cook, wearing a dark polo shirt and glasses, is engaged in conversation with another individual. The image captures a moment of interaction and social engagement.

Every new device Apple is expected to launch at its September 2025 event

Apple is preparing a massive September 9 lineup featuring redesigned…

The Apple logo rendered in a vibrant, glowing neon style with blue, yellow, and orange flames or energy emanating from it against a black background. Below the illuminated logo is the text "Apple Event" in blue letters, creating a dramatic promotional image for an Apple product announcement or presentation.

Apple announces September 9 event likely focused on iPhone 17 series

Apple’s confirmed September 9 event will bring the iPhone 17…