Apple is in talks with major news publishers about licensing their archives to train the company’s artificial intelligence systems, according to The New York Times report. The deals could be worth over $50 million each and last multiple years, giving Apple access to vast troves of news content.

Condé Nast, NBC News, and IAC are among the publishers Apple has contacted. The company has supposedly been vague about precisely how news stories and data would be utilized to develop its AI capabilities. But Apple’s recent focus on generative machine learning models suggests archived news could help train advanced natural language systems.

Apple is playing catch-up in artificial intelligence against the likes of OpenAI, Meta, Google and Microsoft. It recently unveiled an AI framework for its devices and is supposedly spending millions per day on reciprocal intelligence technologies. Upcoming iOS features are also expected to showcase more AI functionality.

Some publishers see potential upsides in working with Apple, the world’s most valuable company. News and media brands could benefit from advanced technology integrations. Others however harbor concerns about legal liabilities linked to AI training processes, especially given Apple’s lack of details.

Major technology platforms have faced backlash over AI ethics, biases and transparency. As Apple looks to bolster its AI efforts, including hiring prominent experts, conflict with news outlets could hamper progress. Carefully constructed deals and partnerships will likely require extensive negotiations.

Rival AI leaders OpenAI and Google have already signed publisher agreements for AI training purposes, with the Associated Press, Politico, Springer Nature and others. Apple reaching similar deals suggests AI-focused competition amongst Big Tech firms depends in part on frequently updated, high-quality data that news offers.

For Apple, training advanced intelligence on extensive news archives opens up possibilities for Siri enhancements, optimized iOS features and revamped apps. But for wary publishers considering major licensing arrangements, more clarity from Apple may be needed on AI plans before the company can tap into journalism’s lifeblood.