Apple is promoting a new Apple Watch Activity Challenge as well as lifestyle insights from the Apple Heart and Movement Study to honor Heart Month. Today, Apple today released a blog post regarding Heart Month and what the company is doing to help people in the United States keep active and informed.

Apple Fitness+, the App Store, the Apple TV app, Apple Podcasts, and Apple Books are all providing special compilations to celebrate Heart Month.

“We’re strong believers at Apple that if you can empower people with information about their health, you can change the trajectory of their well-being,” said Jeff Williams, Apple’s chief operating officer. “Keeping your heart healthy requires a holistic approach — something we’ve focused on since the first generation of Apple Watch with the inclusion of activity and workout apps, in addition to heart rate. Today, people of all ages can use our products and services to learn more about staying healthy, work toward their personal goals, and have a lot of fun along the way.”

To keep Apple Watch users engaged, Apple has launched a new Heart Month Activity Challenge, in which users can earn a special award by completing 30 minutes in their Exercise ring on February 14th. Furthermore, beginning February 14, Fitness+ will have a special area of 30-minute energetic workouts to encourage users to meet their weekly fitness goals.

HeartWatch, Gentler Streak, and Zones are just a few of the apps available on the App Store that can help users take care of their cardiovascular health by offering vital information into their heart rate and activity levels.

Apple is also giving extra savings on Apple Watch trade-ins in the United States, Canada, the United Kingdom, Italy, Spain, Germany, and the United Arab Emirates for customers wishing to upgrade their Apple Watch in February.

In partnership with the American Heart Association and Apple, researchers from Brigham and Women’s Hospital have released a new preliminary analysis of activity data from the Apple Heart and Movement Study. During the epidemic, more than 18 million workouts were logged using Apple Watch, including walking, cycling, and running.

• Participants aged 65 and older were actually more likely than their younger counterparts to stay on track, meeting their goal of at least 150 minutes of activity per week.
• Across genders and ages, participants with above-average Cardio Fitness levels averaged more than 200 minutes of activity per week, while those with high Cardio Fitness averaged more than 300 minutes of activity per week;

“Much of what we know about activity and cardiovascular fitness is based on small studies with limited metrics and few data on trends over time. The Apple Heart and Movement Study is collecting ongoing detailed information on activity and health from a large number of participants using Apple Watch, which offers researchers an ongoing estimation of Cardio Fitness, an established measurement of cardiovascular fitness. Through this study, we’re able to analyze the interaction between activity and Cardio Fitness and follow trends in ways that were not previously possible. We anticipate that exploring physiology at this scale with such a rich research data set will shed light on wellness and maintaining health.”

The Research app in the App Store can be used to discover more about the Apple Heart and Movement Study.