Amazon, the world’s largest e-commerce giant, is now officially in the television industry. Today, the company unveiled its first TV product line, the Fire TV Omni Series and Fire TV 4-Series smart TVs, which feature 4K Ultra HD picture quality at a low price.

“We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core—the intelligent always-available power of far-field Alexa, and Fire TV’s content-forward approach to entertainment,” said Daniel Rausch, Vice President, Amazon Entertainment Devices and Services. “Our new Fire TV Omni Series smart TVs, with hands-free access to Alexa, make controlling your TV faster, simpler, and more natural.”

The Amazon Fire TV Omni Series is available in 43”, 50”, 55”, 65”, and 75” sizes, featuring 4K Ultra HD (UHD) resolution with HDR10, HLG, and Dolby Digital Plus support. The 65″ and 75″ models include a narrow bezel that fits in flawlessly with your home decor, as well as Dolby Vision capabilities.

For stunning visual quality on 4K TV shows and movies, the Amazon Fire TV 4-Series combines 4K UHD resolution with HDR10 and HLG. The 43”, 50”, and 55” models are available, with a fully integrated Fire TV experience that is constantly adding new features, smart home capabilities, and more. Many of the new Alexa experiences available on the Fire TV 4-Series are also available on the Fire TV Omni Series, which you can access with the Fire TV Alexa Voice Remote.

Fire TV Omni Series and 4-Series smart TVs price & availability

The price of the Fire TV Omni Series will start at $409.99 for 43”, 50” ($509.99), and 55” ($559.99). The Fire TV Omni Series with Dolby Vision will be available in 65” ($829.99), and 75” ($1,099.99). The Fire TV 4-Series will be available in 43” ($369.99), 50” ($469.99), and 55” ($519.99). All TVs will be available next month in the United States, exclusively at Amazon and Best Buy.

The company has shared the offer where customers can save $110 on 50” Fire TV Omni and 4-Series models for a very limited time.