Mark Gurman
Mark Gurman is an American technology journalist best known as Bloomberg’s Chief Correspondent covering Apple and consumer technology. Based in Los Angeles, he authors Bloomberg’s influential “Power On” newsletter, a leading source for inside reporting on Apple’s strategy, products, and executives.
CarPlay is opening up to third-party AI assistants
Apple is preparing a smarter Siri while rivals join in.
Apple’s M5 Pro and M5 Max MacBook Pros could arrive as soon as March
With no redesign expected, Apple’s upcoming MacBook Pros are all…
Apple’s AI brain drain is starting to look serious
Researchers behind Apple’s foundation models are heading to Google and…
Apple’s Siri reboot is all about conversational AI
Apple is done patching Siri and is rebuilding it as…
“Tim Cook’s Tim Cook,” Jeff Williams, officially exits Apple
Apple's leadership page no longer features Jeff Williams, confirming the…
Apple is reserving new OLED screens for its high-end M6 MacBook Pro models
Apple's "Pro" lineup is about to get a major, and…
Apple’s AI-powered Health+ service is reportedly coming in 2026
A new report from Bloomberg suggests Apple is staying the…
Apple Fitness+ is ‘under review’ as new bosses are set to decide its fate
Mark Gurman says Apple won't shut down Fitness+ but its…
Apple will power Siri with Google’s Gemini AI in a billion-dollar deal
Apple is reportedly taking a very un-Apple move: outsourcing a…
Apple is reportedly building a cheaper MacBook — and it might run an iPhone chip
Apple could blend iPhone and Mac technology in a new…
Apple’s new OLED iPad mini could launch next year with a $100 price hike
OLED screens are coming to Apple's entire lineup, starting with…