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ASUSEntertainmentGamingMicrosoftTech

No Xbox handheld coming—Microsoft teams up with ASUS instead

Microsoft is stepping back from building a native Xbox handheld and is now relying on partners like ASUS for portable gaming solutions.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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Jun 13, 2025, 9:06 AM EDT
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ASUS ROG Xbox Ally and ROG Xbox Ally X
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Microsoft has long hovered around the idea of its own handheld gaming device, teasing fans with hints and whispers rather than formal announcements. Recently, however, a fresh report suggests that any in-house Xbox handheld ambition has been “essentially canceled.” This development comes on the heels of earlier rumors that such plans had been sidelined, reinforcing the notion that Microsoft is rethinking how it approaches portable gaming hardware.

Rumors of an Xbox-branded handheld have circulated for years, often tied to codenames like “Project Kennan” and occasional leaks of prototype images. In late May 2025, Windows Central’s Jez Corden reported that Microsoft’s first-party handheld was “sidelined” as the company chose to prioritize optimizing Windows 11 for third-party devices. Shortly after, The Verge’s insiders echoed this sentiment, stating that Microsoft’s own handheld is no longer moving forward and has been “essentially canceled” as the firm pivots toward broader software-centric strategies.

Digging into the history, Microsoft had reportedly explored building a native handheld capable of running Xbox console titles natively, positioning it to compete directly with devices like Valve’s Steam Deck or even Nintendo’s handheld offerings. However, those ambitions seem to have shifted toward collaboration with OEM partners—most notably ASUS. The so-called “Project Kennan” evolved into devices like the ROG Xbox Ally and ROG Xbox Ally X, which run Windows 11 with a console-like interface overlay, rather than a bespoke first-party Xbox OS.

Rather than building and manufacturing its own handheld, Microsoft is embracing third-party partnerships. ASUS unveiled the ROG Xbox Ally series—two handhelds that integrate Xbox branding, Game Pass support, and an optimized Windows 11 environment. These devices boast hardware such as AMD Ryzen Z2 processors, high-refresh-rate displays, and custom grips and interfaces designed to feel “console-like” while leveraging the flexibility of PC gaming.

Phil Spencer, Xbox’s head, has emphasized this collaboration as the “tightest” he’s seen between the gaming organization and Microsoft’s Windows team in his three decades at the company. He highlighted how teams worked “as one development team” to optimize performance, battery life, and user experience on handheld hardware, underscoring Microsoft’s software-first approach in this space. The result: a handheld that boots into a streamlined Xbox Full Screen Experience but can also access multiple PC storefronts, cloud streaming, and home-console streaming, rather than a closed, proprietary ecosystem.

This strategy aligns with Microsoft’s broader ambition to treat Windows PCs as valid “Xbox consoles” when managed correctly, enabling game developers to target more devices without building entirely separate hardware. By focusing internal efforts on software platforms and optimizations—improving Windows 11’s handheld gaming performance—Microsoft leverages partners to deliver hardware, while retaining a stake in the user experience through its software layer and services like Game Pass.

Microsoft’s shelving of its own handheld appears less like abandoning portable gaming and more like a conscious pivot to prioritize platform and software unification. Xbox president Sarah Bond previously promised that “the next Xbox” would deliver “the largest technical leap you will have ever seen in a hardware generation,” though details around that promise remain scarce and ambivalent in terms of form factor or release window. Whether this leap manifests as a traditional console, a modular ecosystem, or a blend of devices remains uncertain—but it’s clear handhelds alone won’t define Microsoft’s hardware narrative.

Reports indicate that Microsoft continues R&D on next-gen console hardware internally, with targets around 2027–2028 for a true successor to the Xbox Series X/S. However, the immediate focus is on ensuring any future hardware benefits from lessons learned in PC-handheld optimizations, cloud integration, and cross-device compatibility. By doubling down on Windows 11 improvements for handheld form factors, Microsoft ensures that when it does release new Xbox hardware—whether console, handheld, or hybrid—users experience seamless access to games across devices.

Internally, sources suggest Microsoft still “wants to build its own Xbox handheld in the future,” but current priorities place a premium on platform investments. Industry analysts note that very few “on hold” hardware projects return unchanged; technology cycles move fast, and consumer expectations evolve, so a re-envisioned future device might look quite different from past prototypes. However, by letting OEMs iterate on Windows-based handhelds now (e.g., ASUS ROG Xbox Ally), Microsoft gathers real-world data and feedback without bearing full manufacturing risk.

While Microsoft declines to comment beyond acknowledging ongoing hardware investments, the path forward seems clear: continue collaborating with partners for immediate handheld solutions, refine Windows 11 for gaming on the go, and channel internal R&D toward a next-generation Xbox console that leverages these software advances. Reports indicate ASUS handhelds launching this holiday season under Xbox branding, with details on pricing to emerge soon.

Looking ahead, Microsoft’s handheld approach may evolve further: we could see deeper integration of cloud gaming, AI-driven performance optimizations, or modular accessories enhancing handheld capabilities. The ROG Xbox Ally marks the first concrete step, but Microsoft’s own native handheld may resurface years later with lessons gleaned from these collaborations. Until then, the “canceled” first-party handheld is a reminder that hardware dreams often bend under the weight of platform ambitions—and that, in Microsoft’s book, software ecosystems may ultimately trump proprietary boxes.


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