Google is expanding its collection of website domain extensions with three new options designed around food, travel, and local services. The new .eat, .fly, and .here domains are now available through an Early Access Program, giving businesses, creators, and individuals an opportunity to secure relevant web addresses before general availability begins on November 17.

Announced by Google Registry on November 10, the three top-level domains are intended to make website addresses more descriptive and memorable. Instead of relying exclusively on traditional extensions such as .com, businesses can use a domain ending that communicates what they offer or where visitors can find them.

The three extensions target different audiences. The .eat domain is designed for restaurants, food brands, chefs, and culinary creators. The .fly extension focuses on aviation, travel companies, booking services, and adventure-related businesses. Meanwhile, .here is intended for local businesses, community directories, location-based services, and other projects that connect people with places.

What can you do with the new Google domains?

Google is already highlighting several businesses using the new extensions, offering an idea of how these domains could work in practice.

The .eat extension has examples ranging from restaurant chains to food technology companies. Wingstop, for instance, is using wingstop.eat, while Clayton Farms has registered america.eat for its project mapping fresh food availability across the United States. Other examples include ghips.eat and xook.eat, representing food brands and restaurant technology.

For travel and aviation, Google highlights the .fly extension. Caddy, an AI-powered travel assistant, uses caddy.fly for its service, while Voltair, which develops drones for inspecting power lines, uses voltair.fly. Other examples include on.fly, an AI travel assistant for business trips, and flycode.fly, a platform focused on subscription payment recovery.

The .here extension takes a broader approach, covering local services, employment, housing, and other location-oriented experiences. Zillow, for example, uses rent.here and sell.here for its property-related destinations. Rocket Lawyer uses lawyer.here, while Apply uses apply.here to connect job candidates with employment opportunities.

These examples demonstrate that the new extensions aren’t restricted to their most obvious industries. Businesses can use them creatively as part of their branding and online presence.

Early Access pricing and general availability

Google has divided the launch into several phases, with the Early Access Program currently underway.

Anyone can register an available .eat, .fly, or .here domain during the Early Access Period, but there is an additional one-time fee on top of the regular domain registration price. That extra fee decreases daily as the November 17 general availability date approaches.

According to Google Registry, the Early Access Period runs from November 10 through November 16, 2026. General availability begins on November 17 at 16:00 UTC, when anyone can register available domains at their base annual price without paying the additional Early Access fee.

The launch follows an earlier Sunrise Period, which ran from September 1 through November 9. That phase allowed eligible trademark holders who had submitted their trademarks to the Trademark Clearinghouse to register corresponding domain names ahead of the public launch.

Google says trademark owners will also receive notifications when their marks are registered as domains during an ongoing claims period.

Where to register .eat, .fly, and .here domains

Interested users can register available domains through their preferred domain registrar. Google Registry directs customers to their registrar of choice rather than requiring them to purchase directly from Google.

For businesses considering a new website or looking to secure a domain for an existing brand, the Early Access Period provides an opportunity to claim a preferred name before general availability. However, those who aren’t in a hurry may prefer to wait until November 17 to avoid the additional Early Access fee.

The new extensions also add to Google’s existing domain portfolio, which includes options such as .dev, .app, .new, .meme, and .how.

Ultimately, .eat, .fly, and .here give businesses more flexibility when choosing a web address. Whether that translates into widespread adoption remains to be seen, particularly as .com continues to be a familiar choice for websites. Still, more descriptive domain extensions could offer an interesting alternative for brands that want their web addresses to communicate their services immediately.