Samsung is doubling down on the idea that you shouldn’t have to spend flagship money to get a phone that feels smart, fast and genuinely modern. With the new Galaxy A57 5G and Galaxy A37 5G, the company is essentially taking the “AI phone” story it’s been telling with the S-series and pushing it into the upper-midrange, where most people actually shop.

On paper, both devices look like classic A-series crowd-pleasers: big AMOLED displays with 120Hz refresh, 50MP cameras, big batteries, 5G, and the usual Samsung polish. What’s new this time is how much of Samsung’s “Awesome Intelligence” — its branding for on‑device and cloud‑assisted AI features — has trickled down. These are the tools that quietly do the grunt work in the background, whether that’s cleaning up photos, turning recordings into text, or helping you search anything on screen without jumping between apps.​

Samsung is framing the A57 5G as the hero of the line, and you can see why. It’s slimmer and lighter than before at 6.9mm and 179g, with that familiar, simple triple‑camera island and glossy back that makes it look more premium than the price suggests. You still get a 6.7‑inch FHD+ Super AMOLED+ panel with up to 120Hz refresh and Vision Booster, so scrolling social feeds or binge‑watching in bed should feel closer to a flagship than a budget phone. Under the hood, Samsung talks about upgraded CPU, GPU and NPU performance, plus a 13% larger vapor chamber to keep things cooler when you game or record video for longer stretches.​

The A37 5G slots just below it, but it doesn’t feel like a massive step down. You still get a 6.7‑inch FHD+ Super AMOLED display with 120Hz and Vision Booster, though it’s slightly thicker and heavier at 7.4mm and 196g. RAM and storage configs start lower — 6GB + 128GB and 8GB + 256GB versus the A57’s 8GB + 128GB or 8GB + 256GB — but for most mainstream users, that’s still enough for apps, photos and casual gaming. Where Samsung is clearly drawing the line is in a few of the fancier camera and AI extras, which are reserved for the A57.

Camera hardware on both phones is refreshingly straightforward: a 50MP wide main camera with f/1.8, an ultra‑wide, a macro, and a 12MP front camera. The A57 steps up the ultra‑wide to 12MP, while the A37’s is 8MP, but otherwise the setup is very similar. The bigger story is how Samsung’s improved Image Signal Processor and AI are being used to get more out of that 50MP sensor. The company is promising brighter, clearer photos across a range of lighting conditions without you having to fiddle with manual modes, and “Nightography” is back to try to keep low‑light shots clean and usable.​

If you’re the designated photographer in your friend group or family, the AI‑assisted tools on the A57 in particular are going to matter more than raw megapixels. Samsung’s Object Eraser has been upgraded to produce more natural‑looking results when you remove people or clutter from the background, so that a random stranger walking through your shot becomes less of a problem. Best Face, exclusive to the A57, leans on Motion Photo frames to help you fix blinking or awkward expressions in group shots without generating fake faces; it simply picks better frames for each person from within the capture. Features like Filters, Edit Suggestions and Auto Trim for videos round out a camera experience aimed at getting something social‑ready in as few taps as possible.​

Beyond the camera, Samsung is clearly betting that “everyday AI” is what will separate these phones from other midrange Androids. The new One UI 8.5 build brings a bunch of intelligence features under that “Awesome Intelligence” brand, many of which used to be more premium‑tier perks. Voice Transcription in the Voice Recorder app stands out for students and professionals: record a lecture, meeting or call and quickly turn it into text, with translation in the mix as well. AI Select lets you long‑press on the Edge Panel to pull out text or content from what’s on screen and then drag and drop it into Notes or the Photo Editor when you’re multitasking in split‑screen.

If you’ve tried Circle to Search with Google on recent Galaxy or Pixel phones, you’ll find it here too — and with multi‑object recognition. That means you can long‑press the home button or navigation area, circle an outfit in a photo, and get results not just for the main piece but also for accessories and other items in the frame. Samsung’s own Bixby assistant is still around as a conversational agent for device controls, while Google’s Gemini is positioned as a task helper across Galaxy and supported third‑party apps. In other words, Samsung isn’t choosing between its own AI and Google’s; it’s trying to give you both, depending on what you’re doing.​

Battery life, as always in this segment, is a crucial selling point, and Samsung is sticking to a familiar formula: a 5,000mAh cell in the A57 with Super Fast Charging 2.0. Samsung claims you can charge from zero to around 60% in about 30 minutes with a compatible 45W charger, which is sold separately — a reminder that midrange doesn’t mean you’re getting everything in the box. The bigger vapor chamber should help keep performance sustainable when you’re streaming, gaming or editing videos for longer sessions, rather than throttling early because of heat. The A37 matches that 5,000mAh typical capacity, so you can realistically expect a full day and then some for light‑to‑moderate users, though real‑world battery life will always depend on networks and usage patterns.​

Durability and security are other areas where the gap between midrange and flagship has been shrinking, and Samsung is leaning into that. Both the Galaxy A57 5G and A37 5G are IP68‑rated for water and dust resistance, meaning they can handle immersion in up to 1.5 meters of fresh water for up to 30 minutes under lab conditions. That’s still not a green light to take them to the beach or pool, but it does add peace of mind for spills, rain and the occasional drop into the sink.

On the software and security front, Samsung is promising up to six generations of Android OS and One UI upgrades, plus up to six years of security updates for these devices. For a midrange phone that starts under $600, that sort of long‑term support is a big deal; it makes these phones genuinely viable as three‑to‑five‑year devices instead of something you feel pressured to replace every two. Knox Vault, the company’s hardware‑based, tamper‑resistant security layer, is present here as well, alongside a suite of privacy‑forward features: a Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection and a new Private Album for locking sensitive photos and videos inside the Gallery app. Samsung is also adding “Privacy Alerts,” which surface notifications about risky behavior like suspicious access to your location or data, nudging you to tighten settings before something goes wrong.​

In the U.S., the launch details are pretty straightforward. Both phones go on sale starting April 9, 2026. The Galaxy A57 5G is priced from $549.99 unlocked and will come in Awesome Navy via Samsung Experience Stores and Samsung.com. The Galaxy A37 5G starts at $449.99 and will be offered in Awesome Charcoal and Awesome Lavender at Samsung Experience Stores and Samsung.com, with the Awesome Charcoal variant also reaching carriers nationwide. If you like to shop around, the A37 line has a bit of fun with retailer‑exclusive colors: Graygreen at Best Buy and Awesome White at Amazon.​

So who are these phones really for? The A57 5G looks like the natural pick for users who care about photography, performance headroom and getting the fullest version of Samsung’s new AI story without paying Galaxy S prices. The A37 5G, meanwhile, feels tuned for people who mostly live in messaging apps, social media, streaming and casual photos, but still want a modern 120Hz AMOLED screen, 5G and a camera that won’t embarrass them in low light. In both cases, the long update promise and Knox‑level security make them appealing options if you’re buying a phone to keep, not to flip in a year.