Samsung’s latest flagships are officially on sale in the U.S., with the Galaxy S26 series and new Galaxy Buds4 lineup now available across major retailers, carriers, and Samsung’s own online store.​

The Galaxy S26 family — Galaxy S26, S26+, and the top-end S26 Ultra — is Samsung’s third generation of AI-first phones, and early numbers suggest the formula is working: pre-orders hit double‑digit growth over last year’s S-series, and more than 70% of customers went straight for the Ultra model. The S26 Ultra is the hero device here, packing Samsung’s most powerful Snapdragon 8 Elite Gen 5 for Galaxy chipset, a beefed‑up NPU for on‑device AI, and the company’s new party trick: a built‑in Privacy Display that narrows the viewing angle so people next to you can’t casually glance at your screen. Samsung is positioning that as a hardware-level privacy feature for commuting, travel, and open offices, rather than yet another software toggle you’ll forget to use.​

On the AI side, Samsung is clearly leaning into everyday assistance rather than just flashy demos. Features like Now Nudge and Now Brief quietly surface context‑aware suggestions and reminders — think nudges in your messaging apps or timely prompts about events — so you can act with a tap or voice command instead of digging through menus. The camera stack on S26 Ultra builds on Samsung’s usual zoom and Nightography strengths, with improved low‑light video, a new horizontal‑lock Super Steady mode for more stable clips, and upgraded Photo Assist tools that let you describe edits in plain language. There’s also a Creative Studio mode aimed squarely at social and creator workflows, turning quick ideas into share‑ready stickers, invites, or wallpapers.​

If you just care about buying, the lineup is pretty straightforward. Galaxy S26 starts at $899.99 with 256GB storage, Galaxy S26+ starts at $1,099.99 with 256GB and goes up with 512GB, while Galaxy S26 Ultra starts at $1,299.99 with options up to 1TB. All three share a unified design language and core colorways — Cobalt Violet, White, Black, and Sky Blue — plus Samsung.com‑exclusive Pink Gold and Silver Shadow if you like something a bit more distinctive. You can pick them up via Amazon, Best Buy, Samsung Experience Stores, Samsung.com, or through U.S. carriers, and Samsung is running promos with up to $720 in trade‑in credit or a flat $150 Samsung Credit if you buy without a trade‑in for a limited time.​

Alongside the phones, Samsung is also rolling out the Galaxy Buds4 and Buds4 Pro as the “ideal companions” for the S26 series. Both models focus on hi‑fi sound and comfort, featuring a new blade‑style design with engraved pinch controls and an ergonomically tuned fit based on a huge dataset of ear scans and simulations to keep them comfortable all day. Buds4 Pro layer on a wider woofer, enhanced Adaptive EQ, and Active Noise Cancellation for fuller, more controlled sound, plus tighter integration with Galaxy AI features and hands‑free controls when paired with a recent Galaxy phone. Pricing is in typical premium‑buds territory: Galaxy Buds4 are $179.99, while Buds4 Pro come in at $249.99, with Black and White finishes and an online‑only Pink Gold option for the Pro model.

Disclaimer: Prices and promotions mentioned in this article are accurate at the time of writing and are subject to change based on the retailers’ discretion. Please verify the current offer before making a purchase.