Twitch’s ad-free experience now comes at a higher cost

May 29, 2023, 12:39 PM UTC
2 mins read
Twitch raises prices for ad-free turbo subscription
(Logo courtesy of Twitch)

Twitch, the popular live-streaming platform, has announced a price increase for its ad-free Turbo subscription tier, requiring viewers to pay a bit more for an uninterrupted streaming experience. The monthly cost of Turbo will be raised from $8.99 to $11.99 in the United States, affecting subscribers in other countries as well. Existing Turbo subscribers were notified of the pricing changes through emails sent out on Thursday, although there is some positive news for long-time users.

While the new pricing scheme is being implemented globally, certain countries will see a decrease in their monthly subscription fees. However, to avail of the lower prices, subscribers will need to cancel and resubscribe. Existing users will also enjoy a three-month grace period before being required to opt into the new pricing structure. Unfortunately, new subscribers will not receive this grace period and will have to adhere to the updated pricing immediately upon signing up.

This significant price increase comes shortly after Twitch, which is owned by Amazon, underwent a leadership change with the appointment of a new CEO. Additionally, the company had recently laid off approximately 400 employees as part of cost-cutting measures mandated by its parent company. Although Twitch did not introduce any new features in conjunction with the price hike, it did announce that updates for Turbo are in the pipeline to enhance the subscription and make it more relevant. Users can anticipate more information regarding these updates in the coming months.

One of the main attractions of Twitch Turbo is the elimination of advertisements throughout the entire platform. However, the subscription also includes smaller perks such as access to a wider range of emojis, customizable chat username colors, and increased broadcast storage. The updated pricing model has already been implemented, requiring users to adjust their budgets accordingly.

As Twitch seeks to enhance the user experience and invest in the development of new features, the price adjustment for Turbo reflects the platform’s ongoing efforts to balance its offerings with the financial sustainability necessary for continued growth. Subscribers will need to evaluate the value proposition presented by Turbo and decide whether the ad-free experience and additional benefits warrant the increased monthly cost.

It remains to be seen how these price changes will impact Twitch’s user base and whether they will drive users to explore alternative options. As the platform continues to evolve, Twitch users and enthusiasts will eagerly anticipate the promised updates to Turbo, hoping that they will deliver on the company’s commitment to creating a better and more engaging streaming experience.

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